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Tag: enterprise content strategy

Podcast Podcast transcript

Content strategy pitfalls: lacking a unified content strategy (podcast)

In episode 107 of The Content Strategy Experts podcast, Bill Swallow and Gretyl Kinsey are back for another episode in our Content strategy pitfalls series. They talk about what can have happen when you lack a unified content strategy.

“One way to get funding in place is to start the conversation among different groups. Get these groups together and start talking about what their ultimate goals are with their content strategy and their content operations. That way you can have multiple voices coming together and asking for a larger pool of money that can be shared.”

– Bill Swallow

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Webcast

Unifying customer experience with enterprise content strategy (webcast)

Does your website include content from multiple departments? If so, you need an enterprise content strategy rather than a departmental strategy. Enterprise content strategy addresses each content type as part of the overall user experience.

In this presentation, Elizabeth Patterson explores how to build a holistic content strategy across your customer-facing content groups.

“Your content needs to be searchable, it needs to be consistent, and prospects need to be able to find it efficiently.”

—Elizabeth Patterson

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Unifying customer experience with enterprise content strategy (webcast)

Does your website include content from multiple departments? If so, you need an enterprise content strategy rather than a departmental strategy. Enterprise content strategy addresses each content type as part of the overall user experience.

In this presentation, Elizabeth Patterson explores how to build a holistic content strategy across your customer-facing content groups.

Register.

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Content strategy

Why having an enterprise content strategy is important to your UX

Implementing a content strategy in a single department is a great way to get your feet wet, but doesn’t mean you solve all of your content problems. All customer-facing content needs to be findable and usable. Your clients and prospects expect a seamless user experience across all of your content. If you aren’t delivering on that expectation, it may be time to implement an enterprise content strategy by expanding your current content strategy across your entire organization.

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Adobe DITAWORLD 2020

Sarah O’Keefe is presenting Leveraging DITA for enterprise content needs on Wednesday, October 7th at 7:00 p.m. ET. She will explore different ways to exchange DITA content with marketing, e-learning, support, software development, and others across the enterprise.

Register.

 

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