In this podcast, Bill, Alan, and Sarah discuss localization strategy. Writing good content in the source language is only the beginning.
Localization strategy: Your key to global markets
Coauthored by Bill Swallow and Gretyl Kinsey This post is also available in PDF format. The challenge of global markets In 2015, S&P 500 companies sold 44% of their products outside the US.1 Without a global market strategy, companies are passing up nearly half their … Read More
Warning signs: localization strategy needed
Without centralized localization processes, you will pay more for translated content, provide inconsistent translations, and possibly expose your company to significant legal liability. Here are warning signs your company needs a better localization strategy:
Localization strategy governance
This post is part of a series on the value proposition of localization strategies. A successful strategy requires more than having the right tools and processes in place. They need to be measured and governed.
Content internationalization (it’s not just for software)
This post is part of a series on the value proposition of localization strategies. When people think of internationalization (IF they think of it), software labels often come to mind—buttons, menus, and other user interface text. But content development can benefit from it as well.
Own your translation memory
This post is part of a series on the value proposition of localization strategies. The source content you develop is your intellectual property. The translation of that source content is also your intellectual property, regardless of who performs the translation.
Localization strategy: improving time to market
This post is part of a series on the value proposition of localization strategies. You can make localization “better” by taking a look at localization value. Quality and cost are important value factors, but improved time to market returns the greatest value. Improving time to … Read More
Making localization “better”
This post is the first in a series about the value proposition of localization strategies. You can also see a presentation on this topic at LavaCon this October. Localization issues are a primary reason companies seek help with a new content strategy. One of the … Read More
Localization testing: it’s not just translation
It takes considerable planning and effort to run a successful localization project, from following best practices to evaluating vendors to finding and fixing the weakest link in the localization chain. But the localization process does not end when you receive the translations. Localization testing is … Read More
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