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Tag: localization strategy

Podcast Podcast transcript

The need for a localization strategy (podcast)

In episode 65 of The Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow talk about the need for a localization strategy.

“There may be things you’re writing in your source content that you don’t want literally translated. In many cases, there are stark cultural differences between one location and another. Writing something at all may be inappropriate for another audience.”

—Bill Swallow

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Localization

Localization strategy: improving time to market

This post is part of a series on the value proposition of localization strategies.

You can make localization “better” by taking a look at localization value. Quality and cost are important value factors, but improved time to market returns the greatest value.

Improving time to market for localized products and content is no easy task. It’s not as simple as adding more translators to the effort; that may cause more problems (and more delays). Improving time to market involves moving localization up the project chain, and to do so effectively requires a localization strategy.

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