It takes considerable planning and effort to run a successful localization project, from following best practices to evaluating vendors to finding and fixing the weakest link in the localization chain. But the localization process does not end when you receive the translations. Localization testing is … Read More
Product development, content development, and localization processes are too often viewed as a waterfall process. This is not at all accurate.
This premium post is a recap of a presentation delivered by Sarah O’Keefe at Localization World Berlin on June 4, 2015. It describes how and why to align localization strategy to the customer journey. The new buzzword in marketing is the customer journey. What does … Read More
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