It takes considerable planning and effort to run a successful localization project, from following best practices to evaluating vendors to finding and fixing the weakest link in the localization chain. But the localization process does not end when you receive the translations. Localization testing is … Read More
Translation and the complexity of simple content
Translating content for foreign markets can be an expensive and time-consuming endeavor. While it’s important to keep costs in check, the critical element to watch is quality. The only sure-fire way to ensure quality in translation is to build it into your source.
Waterfall content development? You’re doing it wrong.
Product development, content development, and localization processes are too often viewed as a waterfall process. This is not at all accurate.
Localization strategy and the customer journey (premium)
This premium post is a recap of a presentation delivered by Sarah O’Keefe at Localization World Berlin on June 4, 2015. It describes how and why to align localization strategy to the customer journey. The new buzzword in marketing is the customer journey. What does … Read More
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