Coauthored by Sarah O’Keefe and Gretyl Kinsey This post is also available in PDF format. Commissioned by Adobe Systems, Inc. (What does this mean?) Organizations can no longer funnel people into convenient pre-sales and post-sales categories. They need to align their content creation efforts for marketing and … Read More
In this webcast recording, Sarah O’Keefe discusses how content silos make it difficult to deliver a consistent, excellent customer experience. After all the hard work that goes into landing a customer, too many organizations destroy the customer’s initial goodwill with mediocre installation instructions and terrible … Read More
Implementing a content strategy often involves overcoming significant technological and cultural challenges, but some of these challenges are so scary, so heinous, that they earn a place among the undead because they Just. Won’t. Die! In this webcast, which debuted at Lavacon 2014, Bill Swallow … Read More
You’re probably hearing it more and more: silos are bad for your business. They discourage collaboration, lead to duplication and inconsistency, and prevent you from delivering a unified content experience to your customers. But what really happens when you try to break them down?
Having trouble with your technical content process? Need a strategy that can help you improve and scale? Before you make a change, talk to the other content-producing groups in your company—marketing, training, sales, support—to develop a content strategy that works across the entire organization.
In this webcast recording, Sarah O’Keefe discusses the future of content strategy. The purpose of content strategy is to support your organization’s business goals. Content strategists need to understand how content across the organization—marketing, technical, and more—contributes to the overall business success.