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Tag: roi

Content operations Webinar

Building the business case for content operations (webinar)

Organizations are recognizing the need for a strategic approach to content creation, management, and distribution, but content operations require upfront and continued investment. In this episode of our Let’s Talk ContentOps! webinar series, Sarah O’Keefe and special guest Mark Kelley discuss how to build the business case for content operations.

In this webinar, you’ll learn

  • Why you must understand the connection between the proximity of content ops to revenue
  • How to position your business case for maximum success
  • When to consider the role of generative AI when seeking funding for content ops

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Content strategy

Content strategy in phases

You’ve identified a need for a content strategy project, but you have limited resources available. How can you get enough funding to complete the project? And how do you move the project forward?

Taking a phased approach can enable you to start your content strategy project with limited resources.

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Content strategy

ROI for content strategy: getting around roadblocks

When you want to put new content development processes in place, proving the return on investment (ROI) of your strategy is one of the most effective ways to get buy-in from managers or executives. 

You can calculate ROI by showing how much money you’re currently spending creating content, and comparing it to how much money you will save over time with a more efficient workflow. But what if there are roadblocks preventing you from gathering the metrics you need to get those numbers?

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White papers

The DITA business case: Maximizing content value

Coauthored by Sarah O’Keefe and Bill Swallow

Executive summary

Companies require content to support ever-increasing requirements, including:

  • Delivering content in multiple formats
  • Meeting compliance requirements
  • Accelerating time to market
  • Handling content variants
  • Delivering translated content on a limited budget

This white paper describes the business justifications for investing in the Darwin Information Typing Architecture (DITA)—an open source XML standard—as a foundation for content management.

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Podcast transcript

Full transcript of the content strategy ROI podcast

00:00 Bill: Welcome to The Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 13, we discuss measuring the return on investment in a content strategy implementation. Hi, everybody. This is Bill Swallow, the Director of Operations here at Scriptorium. I am here with Sarah O’Keefe, the founder and CEO.

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Podcast

Content strategy ROI (podcast)

In this podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discuss ways of measuring the return on investment in a content strategy implementation. A content strategy is tied to specific business goals; it’s designed to either solve a business problem with content or better position your company to meet current and future business goals. Like any business strategy, it needs to be measured over time to determine its effectiveness in achieving those goals.

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