Calculate your DITA ROI
Will DITA bring enough value to your content operations to justify the investment costs? Calculate your DITA ROI to decide.
Tag: ROI
Bridging technical and marketing content (webinar)
In this episode of our Let’s Talk ContentOps! webinar series, Scriptorium CEO Sarah O’Keefe interviewed special guest Alyssa Fox, Senior VP of Marketing at The CapStreet Group. Discover critical enterprise content strategy insights that Alyssa has gathered throughout her journey from technical writer to marketing executive.
In this webinar, viewers learn:
- The broader picture of enterprise content operations
- Strategies for integrating technical and marketing content
- Best practices for using technical content as a marketing asset
See Scriptorium in action at these upcoming events!
Whether you want to connect in person or online, you can see Scriptorium at these upcoming conferences and webinars.
Collaborate with a content strategist to transform content operations
Does any of this sound familiar?
- Content production is taking too long, delaying product launches, business expansion, and growth into global markets. Every minute of delay costs your company—big time.
- Short-term fixes have evolved into long-term problems, creating technical debt, process inefficiencies, and more.
- Your content team is running on “emergency mode.”
It’s time for a new way of managing content. Here’s how a content strategist can help you create successful content operations.
Accelerate global growth with a content localization strategy
In episode 170 of The Content Strategy Experts podcast, Bill Swallow and Christine Cuellar dive into the world of content localization strategy. Learn about the obstacles organizations face from initial planning to implementation, when and how organizations should consider localization, localization trends, and more.
Localization is generally a key business driver. Are you positioning your products, services, what have you for one market, one language, and that’s all? Are you looking at diversifying that? Are you looking to expand into foreign markets? Are you looking to hit multilingual people in the same market? All of those factors. Ideally as a company, you’re looking at this from the beginning as part of your business strategy.
— Bill Swallow
Estimate your ROI for content operations with our calculator
Communicating the value of content operations can be complicated. We created an ROI calculator to help.
Building the business case for content operations (webinar)
Organizations are recognizing the need for a strategic approach to content creation, management, and distribution, but content operations require upfront and continued investment. In this episode of our Let’s Talk ContentOps! webinar series, Sarah O’Keefe and special guest Mark Kelley discuss how to build the business case for content operations.
In this webinar, you’ll learn
- Why you must understand the connection between the proximity of content ops to revenue
- How to position your business case for maximum success
- When to consider the role of generative AI when seeking funding for content ops
Content strategy in phases
You’ve identified a need for a content strategy project, but you have limited resources available. How can you get enough funding to complete the project? And how do you move the project forward?
Taking a phased approach can enable you to start your content strategy project with limited resources.
