Coauthored by Sarah O’Keefe and Bill Swallow This post is also available in PDF format.
00:00 Bill: Welcome to The Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 13, we discuss measuring the return on investment in a content strategy implementation. … Read More
In this podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discuss ways of measuring the return on investment in a content strategy implementation. A content strategy is tied to specific business goals; it’s designed to either solve a business problem with content or better position … Read More
Here in the United States, the summer is now officially over and students are back to school. For many, this means a change in routine and a fresh outlook on the remainder of the year. This is an excellent time to direct that fresh outlook … Read More
$0.21 per word. That’s the average cost in the US to translate content into another language according to Slator, a translation news and analytics site. That number is not speculative; they analyzed the costs per word from over 80 actual proposals gathered by the US … Read More
“What CCMS should we buy?” It’s a common question with no easy answer. This article provides a roadmap for CCMS evaluation and selection. First, a few definitions. A CCMS (component content management system) is different from a CMS (content management system). You need a CCMS to manage … Read More
Content strategy requires you to connect information with business results. The key to getting a content strategy approved? Return on investment (ROI). Once you show that your content strategy is beneficial to the business, you are on your way.
Given the choice between an inexpensive writer with a limited skill set and a professional technical communicator, which should you choose?
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