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Tag: storm

Content strategy

When strategy meets the storm

plane in a snowstorm

Perfect weather for flying! (image via Flickr: estudiante)

Just before the blizzard that crippled a significant portion of the East Coast, I was returning from a business trip. I did eventually make it home, but the return flight included a bonus three-day layover in Charlotte, NC.

I’ll spare you many of the details, but a few key events and situations really stand out from that trip. The lessons learned are applicable to any corporate strategy, content or not.

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