Content strategy amateur hour

Alan Pringle / OpinionLeave a Comment

“My team is looking into how we can use <incumbent tool> to handle our new content requirements.” That’s what I heard from a manager during a recent phone call about a company’s expanding content needs. The tools-focused response made me cringe.

The true cost of incumbency bias

Sarah O'Keefe / Opinion1 Comment

When selecting authoring and publishing tools, there is an unfortunate human instinct to cling to the familiar. This ranges from a slight preference for the tool currently in use to “You will pry this software from my cold, dead hands.”