Alan Pringle: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997 Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 25 we begin an occasional series on content strategy pitfalls. What are the … Read More
Content strategy pitfalls podcast: tools
The first in an occasional series on how to avoid pitfalls in your content strategy. In this podcast, Sarah O’Keefe, Bill Swallow, and Alan Pringle discuss how to dodge tool-related traps in your content strategy.
Does Markdown fit into your content strategy?
Markdown is a text-based markup language designed for content authoring. Using a limited set of formatting marks, you can create content and render it to HTML or another format. There’s a growing buzz about Markdown in the technical communication community. While great for quick content … Read More
DITA to InDesign: getting your paragraph styles in order
Getting your DITA content into a high-design format like InDesign is a tricky prospect. The biggest stumbling block is the fact that there is no intrinsic link between your ICML and the template that you flow it into. In the end, your InDesign template (you’re … Read More
Content strategy amateur hour
“My team is looking into how we can use <incumbent tool> to handle our new content requirements.” That’s what I heard from a manager during a recent phone call about a company’s expanding content needs. The tools-focused response made me cringe.
Beware the monster of change management: THE MAGNIFIER
For his 1959 horror movie The Tingler, director/producer William Castle had movie theater seats rigged with buzzers to scare moviegoers during a scene when the Tingler creature is loose in a theater. Patrons in those seats probably didn’t enjoy the jolt—or making a spectacle of … Read More
Are you ready to rumble for your content strategy?
If you can’t handle some rough-and-tumble adversity, you are not ready to manage the implementation of a new content strategy.
Avoiding buyer’s remorse: techcomm tools edition
Yes, you can call me overly cautious. Before making a purchase, I will research the you-know-what out of the item. If it’s a big purchase, I’ll hire a professional to help me make my decision (particularly when it comes to real estate). I’d rather part … Read More
From toilets to techcomm: tallying tool risks
I’m about to replace an old toilet, not-so-affectionately nicknamed the Lazy River.
The true cost of incumbency bias
When selecting authoring and publishing tools, there is an unfortunate human instinct to cling to the familiar. This ranges from a slight preference for the tool currently in use to “You will pry this software from my cold, dead hands.”
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