Localization best practices (premium)

Bill Swallow / LocalizationLeave a Comment

Localization—the process of adapting content to a specific locale—is a critical requirement for global companies. It’s often treated as a necessary evil, but this is shortsighted. The quality of localization efforts affects the company’s bottom line. More than ever, products and services are sought, purchased, and consumed … Read More

Anyone can write

Sarah O'Keefe / Content strategy4 Comments

published in STC Intercom, September/October 2010 “Anyone can write.” How many times have you heard that tired cliché? And how did it ascend to a cliché? It’s pretty clear to me that most people are terrible writers. When someone says, “Anyone can write,” they actually … Read More