tcworld 2024
So much waste, so little strategy: The reality of enterprise customer content
For your customers to effectively use your products and services, it’s critical that technical, learning, and support content are fully integrated across content types. This “enabling” content helps your customers get their work done. Inside your organization, you almost certainly have three (or more!) organizations that are producing this content. Most likely, they each use a content authoring system that is optimized for their specific use case. And those content authoring systems work in isolation.
This is unacceptable.
We need to build out unified content operations so that we can single-source content components in a repository. Content objects such as instructions, definitions, and assessments can then be assembled from this single source of truth. Additionally, we must create shared infrastructure to deliver a unified customer experience; for example, enterprise taxonomy, localization, and design systems.
Unfortunately, we currently don’t have a solution for unified content. Instead, we must combine incompatible software systems. This presentation is a call to action to start working on an enterprise content operations approach.
Modernizing your content management system: The challenges of replatforming
Many technical communication organizations have established processes inside a content management system (CMS) and a single source of truth for their content. But over time, business needs change, and the CMS chosen a decade ago may no longer be a good fit for the organization. At some point, it becomes necessary to change systems and replatform the content onto a new CMS.
Changing systems is a costly proposition, and one that needs to be assessed well. The more customization work that was done to meet your original requirements and the more content you have in the current system, the more complicated and expensive a replatforming transition will be.
In this session, you’ll learn about the business justification, the risks, and the benefits of a replatforming project.
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Grab your free copy
Building an effective content strategy is no small task. The latest edition of Content Transformation: An Introduction to Enterprise Content Ops and Content Strategy is your guidebook for getting started.
You can download a free PDF or purchase a physical copy of the latest edition of our book, Content Transformation.
Free, self-paced DITA training
Need to get your feet wet with DITA, but you’re not sure where to begin? We created LearningDITA.com, which offers free e-learning on DITA authoring, reuse, and publishing. Take advantage of a variety of classes and other resources available, and make LearningDITA your hub for DITA training.
About Scriptorium
You invest significant resources in creating learning content. Waste in your content lifecycle increases costs and blocks growth. An efficient content lifecycle positions you to achieve scalability, localization, and more.
Since 1997, the Scriptorium team has provided expert services to transform content operations for global companies. We solve complex content challenges, such as content silos, localization challenges, and establishing a single source of truth for each content component.
To connect with us, email us at [email protected] or select the button below.