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Building A Business Case for Content Operations (webinar)

January 17 @ 11:00 am - 12:00 pm EST


Organizations are recognizing the need for a strategic approach to content creation, management, and distribution, but content operations require upfront and continued investment. In this episode of our Let’s talk ContentOps! webinar series, Sarah O’Keefe and Mark Kelley discuss how to build the business case for content operations.

In this webinar, you’ll learn about

  • Understanding the proximity of ContentOps to revenue
  • Positioning your business case for maximum success
  • Considering the role of generative AI when seeking funding for ContentOps

Register for the webinar on BrightTalk to save your spot and have access to the recorded video later.

Green background with white text saying, "Building a business case for content operations" with guest Mark Kelley

From the event organizer:

Let’s Talk ContentOps is brought to you by The Content Wrangler, Scriptorium Publishing, and is sponsored by Heretto, a powerful component content management system (CCMS) platform to deploy help and API documentation in a single portal designed to delight your customers.


January 17
11:00 am - 12:00 pm EST


The Content Wrangler