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White papers

Researching content strategy issues? Read these white papers. All white papers are available in both HTML and PDF formats. If a white paper was commissioned, the customer name is in both versions.

The business case for content operations

Sarah O'Keefe builds the business case for strategic content operations including scalability, compliance, content quality, and more.

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AI in the content lifecycle

Sarah O'Keefe shares expert insights on the predicted impact of AI in content operations and beyond.

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Personalized content: Steps to success

More customers are demanding personalized content, and your organization needs a plan to deliver it. But where do you start?

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Content as a Service

Discover what CaaS is and how it improves the flexibility and scalability of your content operations.

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DITA to PowerPoint: Exploring the challenges

DITA to PowerPoint can be a bumpy road.

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Flexible learning content with the DITA Learning and Training specialization

DITA offers predefined structures for study guides, assessments, e-learning, and more.

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Content accounting: Calculating value of content in the enterprise

Measure content value based on accounting principles.

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The Scriptorium approach to content strategy

Our approach to content strategy is based on management consulting principles.

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Understanding content strategy as a specialized form of management consulting

Content strategy is a specialized subdiscipline of management consulting.

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How much does XML publishing cost?

XML publishing costs based on small, medium, large, and enterprise scenarios

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Managing DITA projects: Five keys to success

Implementing DITA is not just picking tools. Learn about five critical facets.

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The DITA business case: Maximizing content value

What are the business justifications for investing in DITA?

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Single-sourcing is dead. Long live shared pipes!

The term single-sourcing is too simplistic to describe today's content creation environments.

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Localization and the DITA Open Toolkit

How to solve issues with localized output from the DITA Open Toolkit

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DITA specialization: Extensibility and standards compliance

Specialization lets you customize the DITA structure while remaining compliant with the standard.

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Localization strategy: Your key to global markets

Without a global market strategy, companies are passing up nearly half their potential revenue.

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The age of accountability: Unifying marketing and technical content with Adobe Experience Manager

How can your organization align content creation efforts for marketing and technical content?

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Structured authoring and XML

Learn about structured authoring and its benefits for your organization.

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Creating a unified customer experience with a content fabric

You need a customer experience that does not reproduce your organization’s internal structure.

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Conditional content in DITA

As conditional requirements get more complex, the Show/Hide functionality in many desktop publishing tools is no longer sufficient.

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