White papers
Researching content strategy issues? Read these white papers. All white papers are available in both HTML and PDF formats. If a white paper was commissioned, the customer name is in both versions.
Personalized content: steps to success
More customers are demanding personalized content, and your organization needs a plan to deliver it. But where do you start?
Read MoreDITA to PowerPoint: Exploring the challenges
DITA to PowerPoint can be a bumpy road.
Read MoreFlexible learning content with the DITA Learning and Training specialization
DITA offers predefined structures for study guides, assessments, e-learning, and more.
Read MoreContent accounting: Calculating value of content in the enterprise
Measure content value based on accounting principles.
Read MoreThe Scriptorium approach to content strategy
Our approach to content strategy is based on management consulting principles.
Read MoreUnderstanding content strategy as a specialized form of management consulting
Content strategy is a specialized subdiscipline of management consulting.
Read MoreHow much does XML publishing cost?
XML publishing costs based on small, medium, large, and enterprise scenarios
Read MoreManaging DITA projects: Five keys to success
Implementing DITA is not just picking tools. Learn about five critical facets.
Read MoreThe DITA business case: Maximizing content value
What are the business justifications for investing in DITA?
Read MoreSingle-sourcing is dead. Long live shared pipes!
The term single-sourcing is too simplistic to describe today's content creation environments.
Read MoreLocalization and the DITA Open Toolkit
How to solve issues with localized output from the DITA Open Toolkit
Read MoreDITA specialization: Extensibility and standards compliance
Specialization lets you customize the DITA structure while remaining compliant with the standard.
Read MoreLocalization strategy: Your key to global markets
Without a global market strategy, companies are passing up nearly half their potential revenue.
Read MoreThe age of accountability: Unifying marketing and technical content with Adobe Experience Manager
How can your organization align content creation efforts for marketing and technical content?
Read MoreStructured authoring and XML
Learn about structured authoring and its benefits for your organization.
Read MoreCreating a unified customer experience with a content fabric
You need a customer experience that does not reproduce your organization’s internal structure.
Read MoreConditional content in DITA
As conditional requirements get more complex, the Show/Hide functionality in many desktop publishing tools is no longer sufficient.
Read More