Skip to main content

Podcast

Content operations Podcast Podcast transcript

Content ops stakeholders: Content authors (podcast, part 2)

In episode 123 of The Content Strategy Experts podcast, Alan Pringle and Gretyl Kinsey wrap up our series on content ops stakeholders and continue their discussion about content authors.

“When you are trying to get executive buy-in on something as a content creator, don’t focus on the tools and the nitty gritty of the tech. That is not the way to get the attention of executives. ”

– Alan Pringle

Read More
Podcast Podcast transcript

Content ops stakeholders: Content authors (podcast, part 1)

In episode 122 of The Content Strategy Experts podcast, Alan Pringle and Gretyl Kinsey talk about content authors as content ops stakeholders.

“I think it’s really important to note here, a lot of these resources are not human people. They are systems or databases that provide information. You pull information from these multiple sources and put it together to provide a really dynamic and personalized user experience for the people who are reading your content.”

– Alan Pringle

Read More
Podcast Podcast transcript

Content ops stakeholders: Content consumers (podcast)

In episode 121 of The Content Strategy Experts podcast, Alan Pringle and Bill Swallow talk about content consumers as content ops stakeholders.

“If you look up a restaurant on your phone and go to view the menu, most of the time, that menu is going to be a PDF. And you are sitting there, zooming in, scrolling around, and pinching, and trying to read this menu that really should have just been a responsive HTML page.”

– Bill Swallow

Read More
Podcast Podcast transcript

Content ops stakeholders: Tech support (podcast)

In episode 118 of The Content Strategy Experts podcast, Bill Swallow and Sarah O’Keefe discuss content ops stakeholders in tech support.

“If you are delivering multi-hundred page PDFs to your tech support people, then I can assure you that your tech support people hate you. Opening a 600 page document and then having to search through it while you’re on the phone under all this pressure is not the experience that you want.”

– Sarah O’Keefe

Read More
Podcast Podcast transcript

Content as a Service (podcast, part 1)

In episode 116 of The Content Strategy Experts podcast, Sarah O’Keefe and Patrick Bosek of Heretto talk about Content as a Service.

“Do we still have places where building a static site or a static set of help materials makes a lot of sense? Totally. But there’s a natural aspect of dynamic changing content. If that content is going to be a little bit different based on who or where or when you access it, then you can’t build it statically. That’s one of the things you’ll never get from a PDF.”

– Patrick Bosek

Read More
Podcast Podcast transcript

Content ops stakeholders: Localization (podcast)

In episode 115 of The Content Strategy Experts podcast, Bill Swallow and Sarah O’Keefe discuss content ops stakeholders in localization.

“Using baseball examples isn’t going to work well in a country where baseball is not a thing. So you have to think about that. Does your text, does your content, do your examples work and are they appropriate in your target language and culture?”

– Sarah O’Keefe

Read More
Podcast Podcast transcript

Content ops stakeholders: Executives (podcast, part 1)

In episode 109 of The Content Strategy Experts podcast, Alan Pringle and Sarah O’Keefe return to the occasional series about stakeholders and content operations projects. In this episode, they talk about executives as important stakeholders in your content operations.

“An executive wants to know how a tool is going to solve business problems and support company goals. They don’t care about the widgets and what they do. They want to know about business problems being solved.”

– Alan Pringle

Read More
Content operations Podcast Podcast transcript

Content ops stakeholders: IT (podcast)

In episode 108 of The Content Strategy Experts podcast, Alan Pringle and Gretyl Kinsey kick off an occasional series about stakeholders and content operations projects. In this episode, they talk about IT groups as an important stakeholder in your content operations.

“The IT department can be such a great ally on a content ops project. IT folks are generally very good at spotting redundancies and inefficiencies. They’re going to be the ones to help whittle that redundancy down.”

– Alan Pringle

Read More
Podcast Podcast transcript

Content strategy pitfalls: lacking a unified content strategy (podcast)

In episode 107 of The Content Strategy Experts podcast, Bill Swallow and Gretyl Kinsey are back for another episode in our Content strategy pitfalls series. They talk about what can have happen when you lack a unified content strategy.

“One way to get funding in place is to start the conversation among different groups. Get these groups together and start talking about what their ultimate goals are with their content strategy and their content operations. That way you can have multiple voices coming together and asking for a larger pool of money that can be shared.”

– Bill Swallow

Read More
Podcast Podcast transcript

DITA and accessibility (podcast)

In episode 106 of The Content Strategy Experts podcast, Gretyl Kinsey and Bob Johnson of Intuitive talk about accessibility and the Darwin Information Typing Architecture

“If you’re doing it right, accessibility doesn’t look any different than what you’re doing day to day. You’re just adding accessibility considerations when you author your content.”

– Bob Johnson

Read More
Podcast Podcast transcript

Exit strategy for your content operations (podcast)

In episode 105 of The Content Strategy Experts podcast, Alan Pringle and Sarah O’Keefe talk about an exit strategy as part of your content operations planning.

“You need to be thinking about the what-ifs 5 or 10 years down the road while you’re picking the tool. Are we going to have flexibility with this tool? Is it going to be able to help us support things we may not even be thinking about or may not even exist right now?”

– Alan Pringle

Read More
Podcast Podcast transcript

Transitioning to a new CCMS (podcast)

In episode 103 of The Content Strategy Experts podcast, Alan Pringle and Bill Swallow share some considerations for transitioning into a new component content management system or CCMS.

“You need to look at the requirements you have now. Are they being supported or not supported? Do you see this system helping you move forward with your content goals in three to five years?”

– Alan Pringle

Read More
Podcast Podcast transcript

Life with a content management system (podcast)

In episode 101 of The Content Strategy Experts podcast, Elizabeth Patterson and Sarah O’Keefe talk about what life is like with and without a content management system (CMS).

“You have to decide, by looking at your particular organization, whether you need what a CMS will give you. You will get improvements in consistency and automation for formatting and traceability. You can get improvements in translation because you have more consistent content and better workflows.”

– Sarah O’Keefe

Read More
Podcast Podcast transcript

Content strategy success at Crown (podcast)

In episode 100 of The Content Strategy Experts podcast, Bill Swallow and special guest Jodi Shimp discuss their experience with digital transformation and implementing a new content strategy at Crown Equipment Corporation.

“The initial and earliest win in the project was the go-ahead to even bring on consultants to help us determine what the scope would be and what the true need would be across all the different groups.

– Jodi Shimp

Read More