Content strategy ROI (podcast)

Bill Swallow / PodcastLeave a Comment

Scriptorium owl logo

In this podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discuss ways of measuring the return on investment in a content strategy implementation. A content strategy is tied to specific business goals; it’s designed to either solve a business problem with content or better position … Read More

The death of training (podcast)

Sarah O'Keefe / Podcast1 Comment

In this podcast, Alan Pringle and Sarah O’Keefe discuss the shift in training priorities. In the past, companies would train employees to avoid dependence on Evil Outside Contractors. Today, companies don’t want to invest in training their employees (“They might leave!”), so instead they farm … Read More

Highly designed content (podcast)

Gretyl Kinsey / PodcastLeave a Comment

Highly designed content uses presentation to call its audience’s attention to the most important information. This kind of content requires more attention to detail and exceptions to the standard layout than content with a purely functional design. In this podcast, we discuss strategies for producing … Read More

LearningDITA podcast

Gretyl Kinsey / Podcast1 Comment

In this podcast, Gretyl Kinsey and Alan Pringle discuss Scriptorium’s DITA training resource, LearningDITA.com. What is the business case for providing a free e-learning resource, and what does it take to get it started? What are the challenges of growing and managing an open-source, community-based … Read More