Blog - Scriptorium

Content strategy pitfalls: lacking a unified content strategy (podcast)

Bill Swallow / 11.2021Podcast, Podcast transcriptLeave a Comment

In episode 107 of The Content Strategy Experts podcast, Bill Swallow and Gretyl Kinsey are back for another episode in our Content strategy pitfalls series. They talk about what can have happen when you lack a unified content strategy.

“One way to get funding in place is to start the conversation among different groups. Get these groups together and start talking about what their ultimate goals are with their content strategy and their content operations. That way you can have multiple voices coming together and asking for a larger pool of money that can be shared.”

– Bill Swallow

Scriptorium’s favorite holiday recipes

Elizabeth Patterson / 11.2021OpinionLeave a Comment

Chocolate fudge with walnuts and marshmallows

To help you with your holiday meal planning, Scriptorium has put a list of favorite recipes together. Of course, most of the recipes are desserts, but don’t worry—we’ve included a few non-dessert options.

DITA and accessibility (podcast)

Gretyl Kinsey / 11.2021Podcast, Podcast transcriptLeave a Comment

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In episode 106 of The Content Strategy Experts podcast, Gretyl Kinsey and Bob Johnson of Intuitive talk about accessibility and the Darwin Information Typing Architecture

“If you’re doing it right, accessibility doesn’t look any different than what you’re doing day to day. You’re just adding accessibility considerations when you author your content.”

– Bob Johnson

Exit strategy for your content operations (podcast)

Alan Pringle / 11.2021Podcast, Podcast transcriptLeave a Comment

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In episode 105 of The Content Strategy Experts podcast, Alan Pringle and Sarah O’Keefe talk about an exit strategy as part of your content operations planning.

“You need to be thinking about the what-ifs 5 or 10 years down the road while you’re picking the tool. Are we going to have flexibility with this tool? Is it going to be able to help us support things we may not even be thinking about or may not even exist right now?”

– Alan Pringle

Personalization in marcom and techcomm

Gretyl Kinsey / 11.2021Content strategyLeave a Comment

A picture of a dog and a cat walking down a gravel road together

Personalization—the delivery of custom, curated information tailored to an individual user’s needs—is becoming an important part of content strategies. Approaches to personalization vary depending on the type of content being served. Business-to-business (B2B) and business-to-customer (B2C) models, for example, will have very different requirements. Within an organization, you’ll also see marcom and techcomm groups personalize their content in their own ways.

Content as a Service: the backbone of modern content operations (webcast)

Sarah O'Keefe / 10.2021WebcastLeave a Comment

In this presentation, Divraj Singh of Adobe and Sarah O’Keefe explore the concept of Content as a Service and provide CaaS examples.

“In a Content as a Service model, content creators write the content and make it available. Then the consumer gets to format that content and read or consume it in whatever way they want. ”

– Sarah O’Keefe

Scriptorium’s Content Ops Manifesto (podcast)

Elizabeth Patterson / 10.2021Podcast, Podcast transcriptLeave a Comment

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In episode 104 of The Content Strategy Experts podcast, Elizabeth Patterson and Sarah O’Keefe discuss Scriptorium’s Content Ops Manifesto.

“The bigger your system is and the more content you have, the more expensive friction is, and the more you can and should invest in getting rid of it.”

– Sarah O’Keefe

Metadata and taxonomy in your spice rack

Sarah O'Keefe / 10.2021Content strategyLeave a Comment

Our internal Slack workspace has channels for projects, events, and other work-related items, but of course our most popular channel is #thefoodchannel, where we share recipes, restaurant recommendations, and general foodie discussions.

Transitioning to a new CCMS (podcast)

Alan Pringle / 09.2021Podcast, Podcast transcriptLeave a Comment

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In episode 103 of The Content Strategy Experts podcast, Alan Pringle and Bill Swallow share some considerations for transitioning into a new component content management system or CCMS.

“You need to look at the requirements you have now. Are they being supported or not supported? Do you see this system helping you move forward with your content goals in three to five years?”

– Alan Pringle

Smarter content in weird places (webcast)

Bill Swallow / 09.2021WebcastLeave a Comment

In this presentation, Bill Swallow explores the weird yet effective applications of smart content in groups outside of techcomm.

“Moving to smart content or intelligent content has largely so far been driven by efficiency. But the places that are looking at using smarter content now are less interested in the efficiency of that content. They’re more interested in the value that it’s going to bring.”

– Bill Swallow