Managing multiple languages in the authoring process

Bill Swallow / Content strategy, LocalizationLeave a Comment

weaving loom

Employees are (and should be) hired for their knowledge and skill, not necessarily their multilingual skills. In a global organization with many offices worldwide, the result is a diverse team with content developers and contributors that speak many different languages. Collaborating on content development—especially on the same document—can be difficult if employees do not speak the same language fluently (or at all).

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Moving to structured content: Expectations vs. reality (podcast)

Alan Pringle / Podcast, Podcast transcriptLeave a Comment

In episode 76 of The Content Strategy Experts podcast, Elizabeth Patterson and Alan Pringle talk about expectations versus realities of tools when moving to smart structured content.

“You can have different people using different tools and still pour all of the content into the single content management system. People connect to it differently based on the authoring tool that they prefer, and what works best for them.”

—Alan Pringle

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The challenge of digital transformation

Sarah O'Keefe / AnalysisLeave a Comment

Digital transformation touches on every aspect of business operations. At Scriptorium, our focus is on high-value content, so our definition of digital transformation is also content-centric:

“Digital transformation is the use of technology to enrich information delivery.”

“Enriched” information is usually divided into two major categories:

  • Content delivery
  • Context

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Saving localization costs with content reuse (podcast)

Bill Swallow / Podcast, Podcast transcriptLeave a Comment

In episode 75 of The Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow talk about how content reuse can help you save on your localization costs.

“The savings you get from a reduced word count is all fine and good, but the translation is only as good as the quality of the translation itself.”

—Bill Swallow

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The benefits of a taxonomy (podcast, part 2)

Gretyl Kinsey / Podcast, Podcast transcriptLeave a Comment

In episode 74 of The Content Strategy Experts podcast, Gretyl Kinsey and Simon Bate continue their discussion about the benefits of establishing a taxonomy.

“Communicate with the stakeholders. Don’t just get their input and then go away. Communicate all along what you’re doing and identify your benefits.”

—Simon Bate

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The benefits of a taxonomy (podcast, part 1)

Gretyl Kinsey / Podcast, Podcast transcriptLeave a Comment

In episode 73 of The Content Strategy Experts Podcast, Gretyl Kinsey and Simon Bate talk about the benefits of establishing a taxonomy.

“Filtering is possible through the use of taxonomies. They have a real world benefit for people looking to find something.”

—Simon Bate

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