Full transcript of content strategy pitfalls: silos podcast

Bill Swallow / Podcast transcriptLeave a Comment

secretary bird

Sarah O’Keefe: Welcome to The Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way.

In episode 26, we continue our series on content strategy pitfalls. What are the dangers that the intrepid content strategist must avoid as she navigates a complex project. In this episode, we’ll focus on the issue of silos.

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Full transcript of content strategy pitfalls: tools podcast

Bill Swallow / Podcast transcriptLeave a Comment

secretary bird

Alan Pringle: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997 Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 25 we begin an occasional series on content strategy pitfalls. What are the traps, snares and dangers that the intrepid content strategist will encounter? What’s the best way to avoid danger, injury and even project death? In this episode we’ll focus on software and tool problems.

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Phases of a successful content strategy

Anna Schlegel / Content strategyLeave a Comment

In 2015, we talked about a vision to tackle, lead and map out an enterprise content strategy. Today I wanted to provide an update on making that vision a reality, and how to expand it beyond a singular team and into other parts of an organization.

The rollout of an enterprise content strategy can be done in phases to define content goals, clean up existing content and then expand to additional departments.
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Full transcript of Content strategy across the enterprise podcast

Sarah O'Keefe / Podcast transcriptLeave a Comment

secretary bird

Sarah O’Keefe: Welcome to the Content Strategy Expert Podcast brought to you by Scriptorium. Since 1997 Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 24 we interview Alyssa Fox. Alyssa is a content strategist based in Houston, Texas with a strong background in techcomm management who is now moving into marketing roles. This puts her in a unique position to observe the change and the convergence in those two industries.Read More