Information architecture in DITA XML (podcast)

Gretyl Kinsey / Podcast, Podcast transcriptLeave a Comment

In episode 80 of The Content Strategy Experts podcast, Gretyl Kinsey and Sarah O’Keefe discuss information architecture in DITA XML and other forms.

“You have to look at information architecture in metadata starting from a taxonomy point of view. This means you are looking at the structure of the content as well as the organization of the data that’s used for search and filtering.”

—Gretyl Kinsey

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Will it blend? Legacy content and digital transformation

Bill Swallow / Content strategyLeave a Comment

stacks of old books with distressed covers and pages

Your digital transformation is underway! You have a plan for new content, new delivery, and new content experiences. But what do you do with all of that existing content? You may have a plan for actively maintained content, but you also have much older legacy content. What does your conversion strategy look like when you have very old documents and must continue to provide them, even if they are not changing?

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Think global, act global, go global (webcast)

Bill Swallow / WebcastLeave a Comment

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Entering new language markets requires more than just translation. To succeed, people from across your organization need to collaborate and begin thinking globally. Bill Swallow talks about how to get started and provide a unified, localized customer experience.

“Going global is not a simple decision. You can’t just throw things out into the wild and expect them to be taken at face value. There are going to be language differences, there are going to be cultural differences, and there are going to be regulatory differences.”

—Bill Swallow

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Why technical communication must be part of your marketing strategy (webcast)

Sarah O'Keefe / WebcastLeave a Comment

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Sarah O’Keefe talks about why your technical communication needs to become part of your marketing strategy.

“Technical content is being read before the sale. Buyers are not limiting themselves to what they can find in your marketing content, they’re looking for what matters to them and what they’re trying to do.”

—Sarah O’Keefe

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Enterprise content strategy maturity model

Sarah O'Keefe / Content strategy2 Comments

“Whether you like it or not, your prospects already use technical content.” 

In the paper age, it cost money to distribute information. That gave big organizations some control over information flow. A prospect interested in purchasing a product would get “pre-sales” information–marketing materials, sales pitches, and perhaps a data sheet. Only after buying the product could the prospect access “post-sales” information, such as technical content. (Buyers could and did request technical information from their sales representative, but the decision whether or not to provide the information rested with the organization.)

But in the digital age, information distribution is free, and that makes it difficult or impossible to control what information people receive. As a result, the distinction between pre-sales and post-sales content is blurring. If you are in the market for a new desk, and you’re considering “some assembly required” options, you might take a look at the assembly guide. If the build process looks daunting, a not-so-handy person may look elsewhere. If you’re considering a piece of software, you might glance at the user documentation to see whether tasks are explained clearly at a level that makes sense to you.

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The true cost of quick fixes (podcast, part 2)

Bill Swallow / Podcast, Podcast transcriptLeave a Comment

In episode 79 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow continue their discussion and talk about solutions to quick fixes.

“A big part of your content strategy should be how requests come in, how the timelines are built, and what you’re responding to and how you’re responding to them in the first place.”

—Bill Swallow

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The true cost of quick fixes (podcast, part 1)

Gretyl Kinsey / Podcast, Podcast transcriptLeave a Comment

In episode 78 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow talk about the true cost of quick fixes in your content strategy.

“Even if a quick fix might save you some time or a little bit of upfront cost or upfront effort on planning, it’s almost always going to add costs in the long run.”

—Gretyl Kinsey

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