Implementing a content strategy is tricky. Technical issues bubble up to the surface as challenges, but those issues usually have direct solutions. The real elephant in the room isn’t technology; it’s human nature.
Full transcript of Content strategy and management consulting podcast
Alan Pringle: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way.
AP: In episode 28 we discuss our approach to content strategy, which draws heavily on management consulting principles.
Podcast: content strategy and management consulting
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Android | Email | Google Play | Stitcher | TuneIn | RSS
Sarah O’Keefe, Bill Swallow, and Alan Pringle discuss the connections between content strategy and management consulting.
Insomnia, content strategy edition
I usually sleep quite well, but every once in a while, sleep eludes me for no apparent reason. So there I am at 2 a.m., awake. Here are some of the things that keep my mind spinning:Read More
Full transcript of You are not unique podcast
Welcome to The Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way.
In episode 27, we discussed the myth of uniqueness, or, the “we are special” syndrome. Unique needs of published content are not always the best criteria for determining content processes.
Podcast: You are not unique
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Android | Email | Google Play | Stitcher | TuneIn | RSS
In this podcast, Bill and Alan discuss the myth of uniqueness; the unique needs of published content are not always the best criteria for determining content processes.
Content strategy proof of concept: don’t forget training
A proof-of-concept phase is often the key to unlocking the budget for an entire content strategy project. When defining the scope and goals for a proof of concept, don’t forget your team will still need training.
Full transcript of content strategy pitfalls: silos podcast
Sarah O’Keefe: Welcome to The Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way.
In episode 26, we continue our series on content strategy pitfalls. What are the dangers that the intrepid content strategist must avoid as she navigates a complex project. In this episode, we’ll focus on the issue of silos.
Content strategy pitfalls podcast: silos
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Android | Email | Google Play | Stitcher | TuneIn | RSS
The next installment in an occasional series on how to avoid pitfalls in your content strategy.
In this podcast, Sarah O’Keefe, Bill Swallow, and Alan Pringle discuss content silos, how they come to be, and how to deal with them.
The rise and fall of #contentstrategy
Content strategy—or should I say, #contentstrategy—has been picking up steam over the years on social media. Twitter is especially saturated with the #contentstrategy tag. But what exactly is being positioned as content strategy?