Content strategy pitfalls: lacking a unified content strategy (podcast)

Bill Swallow / Podcast, Podcast transcriptLeave a Comment

Scriptorium owl wearing headphones

In episode 107 of The Content Strategy Experts podcast, Bill Swallow and Gretyl Kinsey are back for another episode in our Content strategy pitfalls series. They talk about what can have happen when you lack a unified content strategy.

“One way to get funding in place is to start the conversation among different groups. Get these groups together and start talking about what their ultimate goals are with their content strategy and their content operations. That way you can have multiple voices coming together and asking for a larger pool of money that can be shared.”

– Bill Swallow

Read More

DITA and accessibility (podcast)

Gretyl Kinsey / Podcast, Podcast transcriptLeave a Comment

Scriptorium owl wearing headphones

In episode 106 of The Content Strategy Experts podcast, Gretyl Kinsey and Bob Johnson of Intuitive talk about accessibility and the Darwin Information Typing Architecture

“If you’re doing it right, accessibility doesn’t look any different than what you’re doing day to day. You’re just adding accessibility considerations when you author your content.”

– Bob Johnson

Read More

Exit strategy for your content operations (podcast)

Alan Pringle / Podcast, Podcast transcriptLeave a Comment

Scriptorium owl wearing headphones

In episode 105 of The Content Strategy Experts podcast, Alan Pringle and Sarah O’Keefe talk about an exit strategy as part of your content operations planning.

“You need to be thinking about the what-ifs 5 or 10 years down the road while you’re picking the tool. Are we going to have flexibility with this tool? Is it going to be able to help us support things we may not even be thinking about or may not even exist right now?”

– Alan Pringle

Read More

Personalization in marcom and techcomm

Gretyl Kinsey / Content strategyLeave a Comment

A picture of a dog and a cat walking down a gravel road together

Personalization—the delivery of custom, curated information tailored to an individual user’s needs—is becoming an important part of content strategies. Approaches to personalization vary depending on the type of content being served. Business-to-business (B2B) and business-to-customer (B2C) models, for example, will have very different requirements. Within an organization, you’ll also see marcom and techcomm groups personalize their content in their own ways. 

Read More

Content as a Service: the backbone of modern content operations (webcast)

Sarah O'Keefe / WebcastLeave a Comment

Scriptorium owl logo

In this presentation, Divraj Singh of Adobe and Sarah O’Keefe explore the concept of Content as a Service and provide CaaS examples.

“In a Content as a Service model, content creators write the content and make it available. Then the consumer gets to format that content and read or consume it in whatever way they want. ”

– Sarah O’Keefe

Read More

Scriptorium’s Content Ops Manifesto (podcast)

Elizabeth Patterson / Podcast, Podcast transcriptLeave a Comment

Scriptorium owl wearing headphones

In episode 104 of The Content Strategy Experts podcast, Elizabeth Patterson and Sarah O’Keefe discuss Scriptorium’s Content Ops Manifesto.

“The bigger your system is and the more content you have, the more expensive friction is, and the more you can and should invest in getting rid of it.”

– Sarah O’Keefe

Read More

Transitioning to a new CCMS (podcast)

Alan Pringle / Podcast, Podcast transcriptLeave a Comment

Scriptorium owl wearing headphones

In episode 103 of The Content Strategy Experts podcast, Alan Pringle and Bill Swallow share some considerations for transitioning into a new component content management system or CCMS.

“You need to look at the requirements you have now. Are they being supported or not supported? Do you see this system helping you move forward with your content goals in three to five years?”

– Alan Pringle

Read More

Smarter content in weird places (webcast)

Bill Swallow / WebcastLeave a Comment

Scriptorium owl logo

In this presentation, Bill Swallow explores the weird yet effective applications of smart content in groups outside of techcomm.

“Moving to smart content or intelligent content has largely so far been driven by efficiency. But the places that are looking at using smarter content now are less interested in the efficiency of that content. They’re more interested in the value that it’s going to bring.”

– Bill Swallow

Read More