Understanding content strategy as a specialized form of management consulting:

Sarah O'Keefe / White papersLeave a Comment

First published in Technical Communication Volume 66, Number 2 (May 2019) by the Society for Technical Communication.

 

This white paper is also available in PDF format.
 

Abstract

Purpose: The goal of this article is to position content strategy as a specialized subdiscipline of management consulting. Standard management consulting practices, such as gap analysis and needs analysis, are the foundation of content strategy practices.

Method: This article draws from the theory on management consulting and shows how management consulting principles work in the context of content strategy projects.

Results: Practitioners in the burgeoning field of content strategy will develop a better sense of how their work aligns with overall management consulting practices.

Conclusion: Management consulting already has best practices and methodologies. Content strategy builds upon that foundation to establish a professional discipline.

Read More

Full transcript of CMS/DITA NA conference interviews: part two (podcast)

Elizabeth Patterson / Podcast transcriptLeave a Comment

secretary bird

Elizabeth Patterson: Welcome to the Content Strategy Experts podcast. Brought to you by Scriptorium. Since 1997 Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way.

E. Patterson:                 In episode 51, we talk with vendors at the CMS DITA North America Conference about how they have seen DITA evolve during their time in the industry. This is part two of a two-part podcast.

Read More

CMS/DITA NA conference interviews: part two (podcast)

Elizabeth Patterson / PodcastLeave a Comment

In episode 51 of the Content Strategy Experts podcast, Elizabeth Patterson and Gretyl Kinsey talk with vendors at the CMS/DITA North America conference about how they have seen DITA evolve during their time in the industry. This is part two of a two-part podcast.

Read More

Full transcript of CMS/DITA NA conference interviews: part one (podcast)

Elizabeth Patterson / Podcast transcriptLeave a Comment

secretary bird

Elizabeth Patterson:      Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In Episode 50, we talk with attendees at the CMS/DITA North America Conference about how they have used DITA in their career and the challenges they have overcome. This is part one of a two-part podcast.

Read More

CMS/DITA NA conference interviews: part one (podcast)

Elizabeth Patterson / PodcastLeave a Comment

In episode 50 of the Content Strategy Experts podcast, Elizabeth Patterson and Gretyl Kinsey talk with attendees at the CMS/DITA North America conference about how they have used DITA in their career and the challenges they have overcome. This is part one of a two-part podcast.

Read More