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In episode 78 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow talk about the true cost of quick fixes in your content strategy.
“Even if a quick fix might save you some time or a little bit of upfront cost or upfront effort on planning, it’s almost always going to add costs in the long run.”
—Gretyl Kinsey
Migrating to DITA means more than just adding element tags. There are a few common holes in migration strategies that can prevent you from reaping all of the benefits of the converted DITA content. To avoid that mistake, make sure you have a plan in place for:
These should be important factors when migrating your content to DITA, and they will require new workflows and changes in the way you handle the relationships in your content.
Sarah O’Keefe discusses general best practices for CCMS implementations, along with a specific focus on the AEM DITA CCMS.
“You then configure AEM XML to support your content model with specialization, constraints, and authoring experience. You can build authoring templates that give people a framework to work in and you can also customize the actual user experience.”
—Sarah O’Keefe
When it comes to mobile strategy, the question has shifted from, “Do I need a mobile strategy?” to “Should my strategy be mobile-first?” A mobile-first strategy prioritizes the delivery of mobile content over other options.
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In episode 77 of The Content Strategy Experts podcast, Alan Pringle talks with Chris Hill of DCL about content reuse and what it looks like across different industries.
“You really have to start seeing content creation as a collaboration and build trust between the people who create content.”
—Chris Hill
An organization’s first foray in DITA and structured content is most often driven by one of the following:
Jake Campbell talks about how you can utilize automated processes in a high-design environment.
“When we’re looking at high-design, we have a focus on form. When we’re looking at automated workflows, we’re looking at a focus on the content itself.”
—Jake Campbell
Employees are (and should be) hired for their knowledge and skill, not necessarily their multilingual skills. In a global organization with many offices worldwide, the result is a diverse team with content developers and contributors that speak many different languages. Collaborating on content development—especially on the same document—can be difficult if employees do not speak the same language fluently (or at all).
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In episode 76 of The Content Strategy Experts podcast, Elizabeth Patterson and Alan Pringle talk about expectations versus realities of tools when moving to smart structured content.
“You can have different people using different tools and still pour all of the content into the single content management system. People connect to it differently based on the authoring tool that they prefer, and what works best for them.”
—Alan Pringle
“When you share content across the company in ways you haven’t before, everyone has to shift to a culture of collaboration.”
