Blog - Scriptorium

Illustration representing the concept of "LEARNING" in a vibrant and creative style. The background is teal blue. The word “LEARNING” is written in large, bold, white capital letters across the center. Each letter is partially integrated into an interconnected set of icons and illustrations symbolizing various aspects of learning and education. On the left, the letter "L" is formed within the outline of a human head, filled with gears, molecular structures, and a plus sign, representing critical thinking and brain activity. A rocket launches from the head, symbolizing ideas and exploration. Surrounding the word are various icons: a play button (representing multimedia learning), an open book, and chat bubbles indicating communication or discussion. The "A" is intersected by a dotted line leading to a globe within the “R,” symbolizing global or online learning. A triangle ruler and pencil next to the “N” suggest mathematics or drawing. Further right, a flower with leaves grows upward, representing growth and development. Lightbulbs appear twice—once above the word and again inside the outline of a second human head on the right, representing ideas and innovation. Other surrounding icons include a clock (time management), a pen, a second book, a musical note (indicating music or audio learning), and a plug connecting the second head to the rest of the image, symbolizing being “plugged in” to knowledge or learning networks. The overall design is dynamic, with floating lines, dots, and sparkles contributing to a sense of motion and creativity in the learning process.

Overview of structured learning content

Structured content separates content from formatting and enforces consistency, which makes it easier to deliver in multiple channels (elearning and classroom materials), scale up content delivery (delivering variants for different audiences), automate content, leverage AI for productivity, and localize the content for global markets.

Sarah O'Keefe

June 16, 2025

A sunlit running track with multiple lanes, each marked with a yellow cone displaying lane numbers 6, 7, and 8. Starting blocks are set up at the beginning of each lane, ready for a sprint race. The track curves into the distance with a soft blur, suggesting early morning or late afternoon light.

Content strategy

Kickstart your enterprise content strategy with principal advisory sessions

Struggling with enterprise content strategy? Our principal advisory sessions will get you on track.

Christine Cuellar

June 9, 2025

white Scriptorium owl on a blue background

Content strategy Podcast Podcast transcript

Tool or trap? Find the problem, then the platform

Tempted to jump straight to a new tool to solve your content problems? In this episode, Alan Pringle and Bill Swallow share real-world stories that show how premature solutioning without proper analysis can lead to costly misalignment, poor adoption, and missed opportunities for company-wide operational improvement.

Bill Swallow: On paper, it looked like a perfect solution. But everyone, including the people who greenlit the project, hated it. Absolutely hated it. Why? It was difficult to use, very slow, and very buggy. Sometimes it would crash and leave processes running, so you couldn’t relaunch it. There was no easy way to use it. So everyone bypassed using it at every opportunity.

Alan Pringle: It sounds to me like there was a bit of a fixation. This product checked all the boxes without actually doing any in-depth analysis of what was needed, much less actually thinking about what users needed and how that product could fill those needs.

Bill Swallow

June 2, 2025

White calendar icon with a large checkmark symbol overlay, set against a green-to-blue gradient background.

Industry insights

See Scriptorium at these summer events!

We have several great events lined up for the summer of 2025. Here’s where you can see Scriptorium in action.

Christine Cuellar

May 27, 2025

Content operations Podcast Podcast transcript

Deliver content dynamically with a content delivery platform

Struggling to get the right content to the right people, exactly when and where they need it? In this podcast, Scriptorium CEO Sarah O’Keefe and Fluid Topics CEO Fabrice Lacroix explore dynamic content delivery—pushing content beyond static PDFs into flexible platforms that power search, personalization, and multi-channel distribution.

When we deliver the content, whether it’s through the APIs or the portal that you’ve built that is served by the platform, we render the content in a way that we can dynamically remove or hide parts of the content that would not apply to the context, the profile of the user. That’s the magic of a CDP. It’s delivering that content dynamically.

— Fabrice Lacroix

Sarah O'Keefe

May 19, 2025

The image shows a digitally rendered, glowing wireframe globe positioned on a paved pathway between two tall concrete walls. The globe is illuminated with golden light outlining the continents and longitude-latitude lines, focusing on Africa and parts of Europe and the Middle East. Light trails and glowing particles surround the globe, symbolizing content localization and global connectivity. The sky is overcast, and some trees are faintly visible in the background beyond the wall.

Content strategy Localization

Going global: Getting started with content localization

Have you been asked to deliver your content in another language but don’t know where to begin? The decisions you make early on when designing and developing your content can make or break your translation and production processes. It’s very hard (and expensive) to make changes as you run into problems during translation or production. It’s even worse when the problems are discovered by the consumers!

Let’s begin with some definitions and then take a look at what you can do to prepare for localization and how translators perform their work.

Bill Swallow

May 12, 2025

Promotional graphic for an event titled "How Humans Drive Content Operations" featuring Kristina Halvorson. The event date is April 30, 2025. It highlights that Kristina will explore how human dynamics shape content operations. The session is part of the "Let’s Talk ContentOps" series with Sarah O’Keefe and is sponsored by Scriptorium, The Content Wrangler, and Heretto. A photo of Kristina Halvorson smiling is included on the right side of the image. The background is teal with white and orange text.

Change management Webinar

How Humans Drive ContentOps (webinar)

Discover how human dynamics shape content operations in the next episode of our Let’s Talk ContentOps webinar series! Host Sarah O’Keefe interviews Kristina Halvorson, the Founder and CEO of Brain Traffic, Button Events, and an experienced content strategist. From repairing cross-silo tensions to identifying intrinsic motivations, this webinar explores strategies for navigating the human side of content operations.

In this webinar, viewers learn how to:

Address personalities, ambitions, and company culture
Balance legacy knowledge as currency
Foster effective collaboration

Sarah O'Keefe

May 5, 2025

Wooden blocks arranged in a pyramid against a blue background, each displaying a part of a green recycling symbol, forming a complete recycle icon when viewed together.

Content operations

Four real-world use cases for content reuse

Trying to eliminate costly content errors, increase brand consistency, and create content at scale? Consider content reuse.

Christine Cuellar

April 28, 2025

Content operations Learning content Podcast Podcast transcript

LearningDITA: DITA-based structured learning content in action

Are you considering a structured approach to creating your learning content? We built LearningDITA.com as an example of what DITA and structured learning content can do! In this episode, Sarah O’Keefe and Allison Beatty unpack the architecture of LearningDITA to provide a pattern for other learning content initiatives.

Because we used DITA XML for the content instead of the actual authoring in Moodle, we actually saved a lot of pain for ourselves. With Moodle, the name of the game is low-code/no-code. They want you to manually build out these courses, but we wanted to automate that for obvious reasons. SCORM allowed us to do that by having a transform that would take our DITA XML, put it in SCORM, and then we just upload the SCORM package to Moodle and don’t have to do all the painful things of, you know, “Let’s put a heading two here with this little piece of content.” And the key thing is that allowed us to reuse content.

— Allison Beatty

Sarah O'Keefe

April 21, 2025

Case study Industry insights

Fighting Words: a punchy conversion case study

Reeling from a one-two punch of scattered and inaccessible content? Ready to transform chaotic content into a seamless user experience? I trained a scattered group of content using a combo of robust metadata and content filtering to publish player-specific rules guides. Get in the ring and find out how you can apply these lessons to your own content processes.

Jake Campbell

April 14, 2025

Overview of structured learning content

Kickstart your enterprise content strategy with principal advisory sessions

Tool or trap? Find the problem, then the platform

See Scriptorium at these summer events!

Deliver content dynamically with a content delivery platform

Going global: Getting started with content localization

How Humans Drive ContentOps (webinar)

Four real-world use cases for content reuse

LearningDITA: DITA-based structured learning content in action

Fighting Words: a punchy conversion case study

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