Webinar: Why Cheap Content Is Expensive — and How to Fix It

In today’s race to produce more content faster, many organizations have turned to the lowest-cost resources available — often resulting in high turnover, inconsistent quality, and a cycle of rework that drains time and money. This “race to the bottom” appears economical at first, but it ultimately undermines both team stability and content effectiveness.

In this webinar, guest Dawn Stevens and host Sarah O’Keefe explore a smarter alternative: using automation strategically to handle repeatable, low-value tasks, and reinvesting those savings into better-qualified, more experienced technical communication professionals. The result? Fewer roles overall, but higher-value ones — enabling your team to focus on designing, governing, and delivering high-quality information products that meet business goals.

Join us to learn how to break free from the churn of high-turnover, low-cost staffing, and build a sustainable content operation that maximizes efficiency, quality, and employee satisfaction. We’ll discuss practical steps to justify investment in automation, identify the right skill sets to retain or hire, and position your technical communication function as a driver of strategic value rather than a cost center.

Check out past episodes from our Let’s Talk ContentOps! webinar series here.

This series was created by The Content Wrangler and is exclusively sponsored by Heretto.