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enterprise content
Coffee & Content: The need for enterprise content strategy
OnlineThe distinction between pre-sales and post-sales content is blurring. Prospects routinely search for technical information and read user documentation before making a buying decision. Whether you like it or not, your prospects already use technical content. In this environment, you need a content strategy that accounts for all customer-facing information, not just marketing content or... Read more »
Adobe DITAWORLD 2020
OnlineSarah O'Keefe is presenting Leveraging DITA for enterprise content needs on Wednesday, October 7th at 7:00 p.m. ET. She will explore different ways to exchange DITA content with marketing, e-learning, support, software development, and others across the enterprise. Register.