Calculate your ROI for content operations

Much like an iceberg, the true scope of your content operations lies below the surface. Communicate the full value that content brings to your organization to build a compelling business case.

Content (and subsequently content operations) adds value to these five business needs:

Compliance
Cost avoidance
Revenue growth
Competitive advantage
Branding

This ROI calculator estimates the cost avoidance factor, but that’s only part of your business case. Communicate the full value of content operations by addressing all five business needs.

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Content ops ROI calculator

"*" indicates required fields

How many topics (or pages) of content does your organization write or modify each year?*

How many words do you have in an average topic?*

What percentage of your content is reused today?*

Do not include information that you copy and paste. Only include information where a single copy is used in multiple locations. If you have no reuse, type 0.

How many people create your content?*

Count full-time and part-time contributors. For example, 7 full-time and 2 part-time (25%) contributors results in 7.5.

How many hours are required to write a new topic?*

What percentage of their time do content creators spend on formatting tasks?*

How many hours does a full-time person work per year?*

50 weeks at 40 hours per week is 2000 hours.

Content development cost (per hour)?*

This is the total loaded cost for your content creator. The default, $65, is roughly equivalent to a salary of $90,000 annually, plus benefits.

How many topics are localized each year?*

Localization is the process of adapting content for a specific market. Translation is part of localization. If your company does not localize content, type 0.

How much does localization cost per word?*

Most localization vendors charge by the word. This fee includes translation and formatting.

What percentage of the localization cost is for formatting/desktop publishing tasks?*

A typical percentage in an unstructured workflow is 50. Our default is a more conservative 25%.

Estimated reuse percentage with new workflow*

Specify the percentage of reuse you anticipate in a new workflow. We recommend conservative estimates for business cases—it's generally better to underestimate a bit, especially if you're presenting information to management.

Please enter a number less than or equal to 100.

Annual cost savings from reuse

Annual cost savings from automated formatting

This calculation assumes that your formatting time drops to zero after you set up automated formatting.

Number of target languages (not including the source language in which content is first written)*

Annual localization spending

Annual cost savings from eliminating formatting from localization

Total annual estimated cost savings

Your total estimated cost savings from reuse, automated formatting, and localization.

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