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Calculate your ROI for content operations

Organizations are recognizing the need for a strategic approach to content creation, management, and distribution.

However, justifying an upfront and continued investment in your content operations can be difficult. Use our calculator to find your estimated ROI for content operations.

If you have questions about your results or you’d like to explore next steps, we’re here to help!

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Content ops ROI calculator

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Do not include information that you copy and paste. Only include information where a single copy is used in multiple locations. If you have no reuse, type 0.

Count full-time and part-time contributors. For example, 7 full-time and 2 part-time (25%) contributors results in 7.5.

50 weeks at 40 hours per week is 2000 hours.

This is the total loaded cost for your content creator. The default, $65, is roughly equivalent to a salary of $90,000 annually, plus benefits.

Localization is the process of adapting content for a specific market. Translation is part of localization. If your company does not localize content, type 0.

Most localization vendors charge by the word. This fee includes translation and formatting.

A typical percentage in an unstructured workflow is 50. Our default is a more conservative 25%.

Specify the percentage of reuse you anticipate in a new workflow. We recommend conservative estimates for business cases—it's generally better to underestimate a bit, especially if you're presenting information to management.
Please enter a number less than or equal to 100.

This calculation assumes that your formatting time drops to zero after you set up automated formatting.

Your total estimated cost savings from reuse, automated formatting, and localization.

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