Coffee & Content: The need for enterprise content strategy

The distinction between pre-sales and post-sales content is blurring. Prospects routinely search for technical information and read user documentation before making a buying decision. Whether you like it or not, your prospects already use technical content. In this environment, you need a content strategy that accounts for all customer-facing information, not just marketing content or technical content.

Join Sarah O’Keefe, Patrick Bosek, and Scott Abel for a discussion about the need for content strategy across all customer-facing information. A holistic content strategy will help you ensure that customers get consistent, effective, and unified messaging across all of your content.

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