Scriptorium Publishing

content strategy for technical communication

Events

May 29, 2013

12:00 pm Eastern Time
DITA Content Strategy (easyDITA Rockstar Summer Camp webcast series)

Join Sarah O’Keefe as she discusses the role of content strategy in DITA adoption. Sarah will introduce the concept of content strategy and will answer these and other questions:

  • Do you need a content strategy with DITA?
  • Is DITA itself a strategy?
  • What kind of train wreck can you expect if you move forward without a strategy?
  • Can you have content strategy without a content management system?

Register at easyDITA.com

Is DITA a content strategy?

June 11, 2013

1:00 pm Eastern Time
Webcast: Ending the Cold War between techcomm and marcom

In many organizations, there is a cold war between marketing communications (marcom) and technical communication (techcomm). Marcom tends to view techcomm as a bunch of introverted nerds who can’t communicate normally; techcomm thinks that marcom is full of liars who don’t understand technology. Neither stereotype is completely incorrect.

But marcom and techcomm can no longer afford this stand-off. On a corporate web site, any discrepancy between marketing content and technical content is quite obvious, and will undermine both organizations’ efforts to achieve their mission. To ensure that the content matches across the enterprise, you need much better alignment between the two groups.

In this webcast, Sarah O’Keefe will discuss various strategic initiatives that require coordination between marcom and techcomm and discuss how to begin to thaw out the relationship.

As usual, our webcasts are free but registration is required. The event will be recorded, so register if you want notification when the recording is available.

Express registration


June 12, 2013

8:00 am Eastern Time
IXIASOFT DITA CMS User Conference 2013

Alan Pringle is attending this conference in Montreal. If you are attending the event and would like to schedule a private meeting, please contact us.

IXIASOFT users gather in Montreal

July 25, 2013

1:00 pm Eastern Time
Webcast: Content strategy for technical communication

It used to be so simple. A technical writer would meet with an engineer, gather information, write it up—in longhand—on a legal pad, and then send the information off to the typing pool. After some revisions, the typed manuscript and perhaps hand-drawn graphics would be delivered to the printer and, eventually, a book appeared. Over time, legal pads were replaced with typewriters; then, typewriters were replaced with computers. In addition to producing text, technical writers accepted page layout and pre-press production responsibilities.

Today, writers cannot “just write.” First, they must decide what information is needed to support a particular product, who will create that information, and how to best deliver the information to your audience. They need a content strategy.

Sarah O’Keefe will discuss how to get started with content strategy for technical communication.

As usual, our webcasts are free but registration is required. The event will be recorded, so register if you want notification when the recording is available.

Express registration


October 21, 2013

12:00 am Eastern Time
LavaCon

Save the dates! Scriptorium will attend the trade show.

http://lavacon.org/2013/

Content strategy, Voodoo Doughnuts, and food trucks.