Will we see you at LavaCon this year?

Our team is headed to Charlotte, NC, October 25—28 for the LavaCon Content Strategy Conference. Will we see you there?

During the conference, our team will speak in the following sessions:

The barbarians are at the gate

Monday, October 26 at 4 pm local time

In this keynote session, Sarah O’Keefe dives into the current state of AI and publishing. The arc of publishing is the slow destruction of gatekeepers. The invention of writing took away the voice of the author or storyteller. The printing press separated formatting and copying. And today, content consumers have broken through the last gate with AI. Instead of gratefully accepting a document from a benevolent publisher, the content consumer can repackage content into a different format and a different language. They can ask for more or less detail, additional examples, or targeted information. How do we respond to this new development in our role as content experts? What does it mean to lose control over content delivery?

In this session, you’ll learn how to:

• Consider AI as a content client
• Manage risk in an AI-enabled world
• Evolve the role of authors and publishers

From chaos to clarity: Streamlining regulated global content

Wednesday, October 28 at 10:30 am 

By early 2026, Insulet expanded sales of its Omnipod insulin pumps to more than 20 countries and almost as many languages. The rapidly growing customer base, continually expanding product lines, and increasing number of regulatory requirements significantly outpaced the inefficient desktop publishing processes left over from the early days of medical device manufacturing.

Insulet made a strategic move to DITA in late 2025 to centralize content, eliminate manual work, and streamline production through intelligent content reuse, rich metadata, release management, and automated publishing.

In this session, Bill Swallow (Scriptorium) and Leah Catania (Insulet) we’ll discuss the factors that led to the transition to DITA and explore the benefits of such a move in a highly regulated industry. We’ll break down the challenges faced, efficiencies gained, and lessons learned along the way, including:

• Navigating the maze of Good “X” Practice (GxP) requirements for the content itself and the tools involved
• Mapping completely unstructured content and inconsistent formatting to structured content with templatized outputs
• Consolidating dozens of different baseline guides into a handful of “global” English baselines through content reuse and conditional filtering
• Adapting content written for printed guides to be used in a mobile-first HTML output for in-app help, while still maintaining as much content reuse as possible

Come visit our booth!

During the conference, visit our booth for chocolate and a chat about content strategy and AI.

Register for LavaCon 2026 on the conference website. Use discount code LC2026 for $100 off your registration.

Want to chat during LavaCon? Contact us to schedule a meeting!