Content is a fierce beast to wrangle. I’ve experienced this after years of managing marketing content. Writing engaging, high-quality, accurate content — whether it’s from scratch or using AI as a starting place — is hard. Pile on revisions, production schedules, publishing tools, industry changes, and more, and you create a massive, wild creature.
In episode 149 of The Content Strategy Experts Podcast, Sarah O’Keefe and Christine Cuellar discuss the unique challenges, opportunities, and considerations of content operations with elearning content.
“As an instructional designer, as a person who’s creating this learning content, you start thinking about, How do I deliver this effectively? How do I ensure that learning actually takes place? That’s our goal here. We want the people to learn the thing.”
— Sarah O’Keefe
Whether you’re in education, manufacturing, finance, healthcare, or otherwise, you work in a learning organization. It’s critical to ensure that your employees and customers understand how to do their jobs. If your products affect health and safety — medical devices, industrial equipment, and so many more — you need effective learning content to prevent injuries or even death. Providing training through a variety of learning options leads to success.
In episode 145 of The Content Strategy Experts Podcast, Bill Swallow and Christine Cuellar discuss the impact content operations has on your learning and training content, and how to make the most out of this valuable asset.
“If the company is looking to implement something within a specific time frame for a very specific business need, and that gets delayed at the beginning when training is being developed, it’s going to snowball down. So, your six-week delay on getting content out the door might turn into a six-month delay on getting the program rolled out.”
— Bill Swallow
