Author: Christine Cuellar
In episode 156 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar are back discussing more pain points that Scriptorium has resolved. Discover the impact of office politics on content operations, what to do when your non-technical team is moving to structured content, and more.
“Here’s the thing. Skepticism is healthy. If people are trying to poke holes in this new process, sometimes they can actually uncover things that are not being addressed. That is real, that is useful. So don’t confuse that with people who were being a-holes and just being contrary for the sake of being contrary. Those are two different things, and you’ve got to be sure you understand those two things.”
— Alan Pringle
To help with your holiday meal planning, the Scriptorium team put a list of our favorite recipes together. Some are old favorites, some are new additions, but all are delicious!
In episode 155 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar dig into pain points that Scriptorium has helped organizations resolve since 1997.
“The amount of time content creators spend on formatting and for little payoff, it’s just… the numbers don’t add up. Especially in the 21st century now that we have so many automated ways to publish things to multiple channels, if you are futzing and tinkering with formatting trying to deliver to multiple channels, I can say with a great degree of certainty, you are absolutely doing it wrong.”
— Alan Pringle
Once again, it’s that time of year—the time when we use food analogies to explain critical concepts about content strategy, operations, and more!
(Who are we kidding. It’s always time for that.)
In episode 154 of The Content Strategy Experts Podcast, Bill Swallow and Christine Cuellar discuss the similarities between the industry-disrupting innovations of machine translation and AI, lessons we learned from machine translation that we can apply to AI, and more.
“Regardless of whether you’re talking about machine translation or AI, don’t just run with whatever it provides without giving it a thorough check. The other thing that we’re seeing with AI that wasn’t so much an issue with machine translation is more of a concern around copyright and ownership.”
— Bill Swallow
If you didn’t make it to LavaCon 2023 in-person or online, here are the lessons our team shared about the perils and possibilities of AI, the future of content, and more!
Our team enjoyed meeting the passionate people we met during MadWorld 2023. Now that the MadCap Software family has acquired the IXIA CCMS, learn more about what it is, how it adds value to Flare users, and when you may consider transitioning to this powerful tool.
Our team taught and learned so much during TechLearn 2023. Here are some insights from our test kitchen demonstration, the L&D healthcare series, and more!
(Warning: Images of delicious New Orleans food will make you envious.)
To provide the best customer experience, you need customized content that goes beyond what “traditional” publishing can do. Content as a Service (CaaS) offers a solution for complex content delivery requirements.
Content is a fierce beast to wrangle. I’ve experienced this after years of managing marketing content. Writing engaging, high-quality, accurate content — whether it’s from scratch or using AI as a starting place — is hard. Pile on revisions, production schedules, publishing tools, industry changes, and more, and you create a massive, wild creature.