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Author: Christine Cuellar

Content strategy Podcast Podcast transcript

Brewing a better content strategy through single sourcing (podcast)

In episode 162 of The Content Strategy Experts Podcast, Bill Swallow and Christine Cuellar discuss the benefits of single sourcing as part of your content strategy through the example of two things they love: coffee and beer.

“We know companies that have moved away from a do-it-yourself approach because they had maybe two or three different people putting in half to almost full-time work on the publishing system and not on other facets of the company’s core business or the writing. They were simply there to keep everything working. It just blows my mind that on a scale where you have hundreds of writers contributing content, you are saying, Okay, you three people are going to be solely responsible for keeping this thing up and running so that they can produce their content, rather than having a system that’s designed to keep itself up and running.

— Bill Swallow

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Content operations Content strategy Podcast Podcast transcript

Ask Alan Anything: Resolving pain in content operations (podcast, part 2)

In episode 156 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar are back discussing more pain points that Scriptorium has resolved. Discover the impact of office politics on content operations, what to do when your non-technical team is moving to structured content, and more.

“Here’s the thing. Skepticism is healthy. If people are trying to poke holes in this new process, sometimes they can actually uncover things that are not being addressed. That is real, that is useful. So don’t confuse that with people who were being a-holes and just being contrary for the sake of being contrary. Those are two different things, and you’ve got to be sure you understand those two things.”

— Alan Pringle

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Content operations Content strategy Podcast Podcast transcript

Ask Alan Anything: Resolving pain in content operations (podcast, part 1)

In episode 155 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar dig into pain points that Scriptorium has helped organizations resolve since 1997.

“The amount of time content creators spend on formatting and for little payoff, it’s just… the numbers don’t add up. Especially in the 21st century now that we have so many automated ways to publish things to multiple channels, if you are futzing and tinkering with formatting trying to deliver to multiple channels, I can say with a great degree of certainty, you are absolutely doing it wrong.”

— Alan Pringle

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