Understanding content strategy as a specialized form of management consulting:

Sarah O'Keefe / 05.2019White papersLeave a Comment

First published in Technical Communication Volume 66, Number 2 (May 2019) by the Society for Technical Communication.   This white paper is also available in PDF format.   Abstract Purpose: The goal of this article is to position content strategy as a specialized subdiscipline of management … Read More

How much does XML publishing cost?

Sarah O'Keefe / 02.2019White papersLeave a Comment

This white paper is also available in PDF format. Executive summary There is no single answer to the question of how much XML-based publishing will cost. This white paper describes XML publishing based on small, medium, large, and enterprise scenarios.

Managing DITA projects: Five keys to success

Alan Pringle / 11.2018White papers1 Comment

This white paper is also available in PDF format.

The DITA business case: Maximizing content value

Bill Swallow / 09.2018White papersLeave a Comment

Coauthored by Sarah O’Keefe and Bill Swallow This post is also available in PDF format.

Single-sourcing is dead. Long live shared pipes!

Sarah O'Keefe / 04.2018Analysis, White papers10 Comments

The term single-sourcing is too simplistic to describe today’s content creation environments.

Localization and the DITA Open Toolkit

Simon Bate / 10.2017White papers1 Comment

This post is also available in PDF format. Out of the box, the DITA Open Toolkit (OT) looks as though it’s localization-ready. The HTML and PDF plugins contain strings for over 50 languages. So it would seem that all you have to do is specify … Read More

DITA specialization : Extensibility and standards compliance

Sarah O'Keefe / 10.2017White papersLeave a Comment

This post is also available in PDF format.

Localization strategy: Your key to global markets

Bill Swallow / 05.2017White papers2 Comments

Coauthored by Bill Swallow and Gretyl Kinsey This post is also available in PDF format. The challenge of global markets In 2015, S&P 500 companies sold 44% of their products outside the US.1 Without a global market strategy, companies are passing up nearly half their … Read More

The age of accountability: Unifying marketing and technical content with Adobe Experience Manager

Sarah O'Keefe / 05.2017White papersLeave a Comment

Coauthored by Sarah O’Keefe and Gretyl Kinsey This post is also available in PDF format. Commissioned by Adobe Systems, Inc. (What does this mean?) Organizations can no longer funnel people into convenient pre-sales and post-sales categories. They need to align their content creation efforts for marketing and … Read More

Structured authoring and XML

Sarah O'Keefe / 04.2017Content strategy, White papers, XML2 Comments

Coauthored by Sarah O’Keefe and Alan Pringle This post is also available in PDF format. First published in 2001. Structured authoring and XML represent a significant paradigm shift in content creation. Implementing structured authoring with XML allows organizations to enforce content organization requirements. The addition … Read More