This white paper is also available in PDF format. The challenge of content value Content value is a hot topic in marketing and technical communication. In the publishing industry, the connection between content and value is clear. A publisher sells a book (or film or … Read More
The Scriptorium approach to content strategy
This white paper is also available in PDF format. Executive summary Scriptorium’s approach to content strategy is based on management consulting principles. First, we identify business goals that are connected to content problems. We then do a needs analysis and gap analysis, and develop requirements. … Read More
Understanding content strategy as a specialized form of management consulting
First published in Technical Communication Volume 66, Number 2 (May 2019) by the Society for Technical Communication. Coauthored by Sarah O’Keefe, Alan Pringle, and Bill Swallow. This white paper is also available in PDF format. Abstract Purpose: The goal of this article is to position … Read More
How much does XML publishing cost?
This white paper is also available in PDF format. Executive summary There is no single answer to the question of how much XML-based publishing will cost. This white paper describes XML publishing based on small, medium, large, and enterprise scenarios.
The DITA business case: Maximizing content value
Coauthored by Sarah O’Keefe and Bill Swallow This post is also available in PDF format.
Single-sourcing is dead. Long live shared pipes!
The term single-sourcing is too simplistic to describe today’s content creation environments.
Localization and the DITA Open Toolkit
This post is also available in PDF format. Out of the box, the DITA Open Toolkit (OT) looks as though it’s localization-ready. The HTML and PDF plugins contain strings for over 50 languages. So it would seem that all you have to do is specify … Read More
DITA specialization : Extensibility and standards compliance
This post is also available in PDF format.
Localization strategy: Your key to global markets
Coauthored by Bill Swallow and Gretyl Kinsey This post is also available in PDF format. The challenge of global markets In 2015, S&P 500 companies sold 44% of their products outside the US.1 Without a global market strategy, companies are passing up nearly half their … Read More
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