Coauthored by Bill Swallow and Gretyl Kinsey This post is also available in PDF format. The challenge of global markets In 2015, S&P 500 companies sold 44% of their products outside the US.1 Without a global market strategy, companies are passing up nearly half their … Read More
The age of accountability: Unifying marketing and technical content with Adobe Experience Manager
Coauthored by Sarah O’Keefe and Gretyl Kinsey This post is also available in PDF format. Commissioned by Adobe Systems, Inc. (What does this mean?) Organizations can no longer funnel people into convenient pre-sales and post-sales categories. They need to align their content creation efforts for marketing and … Read More
Structured authoring and XML
Coauthored by Sarah O’Keefe and Alan Pringle This post is also available as a white paper, which you can read in PDF format. First published in 2001. Structured authoring and XML represent a significant paradigm shift in content creation. Implementing structured authoring with XML allows … Read More
Creating a unified customer experience with a content fabric
Coauthored by Anna Schlegel (Senior Director, Globalization and Information Engineering, NetApp) and Sarah O’Keefe (President, Scriptorium Publishing) This post is also available as a white paper, which you can read in PDF format.