At the 2024 ConVEx conference, Scriptorium CEO Sarah O’Keefe was part of a panel of content experts including Dawn Stevens, Val Swisher, and Rob Hanna. The panelists discussed the pros, cons, and cautions of using AI in content creation.
We predicted three content operations trends that will impact businesses in 2024. The resources in this post will help you prepare for these trends, the changing landscape of AI, and more.
Scriptorium principals Sarah O’Keefe, Alan Pringle, and Bill Swallow have decades of experience in the content industry. In this webinar, they share their analysis of key content operations trends.
After watching, you’ll learn
In episode 157 of The Content Strategy Experts Podcast, Sarah O’Keefe and special guest Dee Lanier discuss design thinking: what it is, what it isn’t, and obstacles and ideas for equity in design.
“Design thinking is not a model first. It is a mindset that incorporates a strong inquisitiveness. What’s happening here? Who are the people that are being affected by whatever problems that are happening here? And what don’t I know that I need to learn before proposing any solutions? That’s design thinking in a larger understanding.”
— Dee Lanier
If you didn’t make it to LavaCon 2023 in-person or online, here are the lessons our team shared about the perils and possibilities of AI, the future of content, and more!
Our team enjoyed meeting the passionate people we met during MadWorld 2023. Now that the MadCap Software family has acquired the IXIA CCMS, learn more about what it is, how it adds value to Flare users, and when you may consider transitioning to this powerful tool.
Our team taught and learned so much during TechLearn 2023. Here are some insights from our test kitchen demonstration, the L&D healthcare series, and more!
(Warning: Images of delicious New Orleans food will make you envious.)
In episode 152 of The Content Strategy Experts Podcast, Sarah O’Keefe and special guest Stefan Gentz of Adobe discuss what knowledge content is, what impacts AI may have, and best practices for integrating AI in your content operations.
“As a company and as a content producer who’s publishing content, you are responsible for that content and you cannot rely on an agent to produce completely accurate information or information that is always correct.”
— Stefan Gentz
In episode 151 of The Content Strategy Experts Podcast, Bill Swallow and podcast guest, Jack Molisani discuss how content careers have changed through the pandemic, layoffs, quiet quitting, and AI, and what you should do to stay ahead of the curve.
“Rather than applying for a job […] you want companies to come to you and say, ‘Hey, will you come work for us?’ The only way they’re going to do that is if you write articles, if you’re speaking at conferences, and if you position yourself as an expert in your field.”
— Jack Molisani
In episode 148 of The Content Strategy Experts Podcast, Anthony Olivier, founder and CEO of MadCap Software, and Sarah O’Keefe discuss the MadCap acquisition of IXIASOFT, what’s on the horizon for the merged organization, and explore predictions about the impact of AI in the content industry.
“By acquiring a DITA-based CCMS, it allows us to offer not just an unstructured XML-based solution with cloud-based content management, but also offer a structured authoring solution for our customers who want to make that transition.”
— Anthony Olivier
Updated July 31st, 2023 by Sarah O’Keefe.
The year 2023 begins the Age of Artificial Intelligence (AI). Everyone is talking about AI and its impact. Scriptorium is focusing on AI’s effect on content operations, and the public release of ChatGPT and other generative AI engines means rethinking the entire content lifecycle.
