In this episode of our Let’s talk ContentOps! webinar series, Scriptorium CEO Sarah O’Keefe and special guest Megan Gilhooly, Sr. Director Self-Help and Content Strategy at Reltio, explore how to successfully integrate AI into your content operations. They discuss how to use AI as a tool, how to create content that an AI can successfully consume, and how the role of the writer will shift in a GenAI world.
In this webinar, you’ll learn
Organizations are recognizing the need for a strategic approach to content creation, management, and distribution, but content operations require upfront and continued investment. In this episode of our Let’s Talk ContentOps! webinar series, Sarah O’Keefe and special guest Mark Kelley discuss how to build the business case for content operations.
In this webinar, you’ll learn
Scriptorium principals Sarah O’Keefe, Alan Pringle, and Bill Swallow have decades of experience in the content industry. In this webinar, they share their analysis of key content operations trends.
After watching, you’ll learn
In this presentation, Divraj Singh of Adobe and Sarah O’Keefe explore the concept of Content as a Service and provide CaaS examples.
“In a Content as a Service model, content creators write the content and make it available. Then the consumer gets to format that content and read or consume it in whatever way they want. ”
– Sarah O’Keefe
In this presentation, Bill Swallow explores the weird yet effective applications of smart content in groups outside of techcomm.
“Moving to smart content or intelligent content has largely so far been driven by efficiency. But the places that are looking at using smarter content now are less interested in the efficiency of that content. They’re more interested in the value that it’s going to bring.”
– Bill Swallow
How do you recognize content redundancy? Chris Hill of DCL and Alan Pringle discuss content reuse and share some great insights about managing reuse as part of your content strategy.
“You are going to be reducing your localization costs, because every time you reuse and reduce the amount of source content, you are doing the same exact thing in every language that you’re translating to.”
–Alan Pringle
Does your website include content from multiple departments? If so, you need an enterprise content strategy rather than a departmental strategy. Enterprise content strategy addresses each content type as part of the overall user experience.
In this presentation, Elizabeth Patterson explores how to build a holistic content strategy across your customer-facing content groups.
“Your content needs to be searchable, it needs to be consistent, and prospects need to be able to find it efficiently.”
—Elizabeth Patterson
Entering new language markets requires more than just translation. To succeed, people from across your organization need to collaborate and begin thinking globally. Bill Swallow talks about how to get started and provide a unified, localized customer experience.
“Going global is not a simple decision. You can’t just throw things out into the wild and expect them to be taken at face value. There are going to be language differences, there are going to be cultural differences, and there are going to be regulatory differences.”
—Bill Swallow
Sarah O’Keefe talks about why your technical communication needs to become part of your marketing strategy.
“Technical content is being read before the sale. Buyers are not limiting themselves to what they can find in your marketing content, they’re looking for what matters to them and what they’re trying to do.”
—Sarah O’Keefe
Gretyl Kinsey shares some examples of digital content production done well and not-so-well, and discusses practical tips for ensuring that you make the most out of your digital transformation.
“Digital transformation is the use of technology to enrich information delivery.”
—Gretyl Kinsey
Sarah O’Keefe discusses general best practices for CCMS implementations, along with a specific focus on the AEM DITA CCMS.
“You then configure AEM XML to support your content model with specialization, constraints, and authoring experience. You can build authoring templates that give people a framework to work in and you can also customize the actual user experience.”
—Sarah O’Keefe
Jake Campbell talks about how you can utilize automated processes in a high-design environment.
“When we’re looking at high-design, we have a focus on form. When we’re looking at automated workflows, we’re looking at a focus on the content itself.”
—Jake Campbell
Bill Swallow and Gretyl Kinsey share some of the most important steps to take when planning for your taxonomy in The Content Strategy Experts Webcast.
“When starting with a taxonomy, never start with a blank slate, because chances are somebody has done something already.”
—Bill Swallow
In this recorded webcast, learn about three cases studies that show how companies balance standardization and creativity in XML publishing.
Change is constant in technical communication. Whether dealing with new technology, shifts in organizational structures, or growing business requirements, content creators must be able to adapt. In this webcast recording, a panel of content experts—Jack Molisani of The LavaCon Conference and ProSpring Staffing, Erin Vang of Dolby Laboratories, Sarah O’Keefe of Scriptorium, and moderator Toni Mantych of ADP—answer questions and give advice about dealing with change in the industry.
In this webcast recording, Scriptorium’s Alan Pringle, Bill Swallow, and Gretyl Kinsey look at 2016 trends in content and content strategy. Sarah O’Keefe moderates.
In this webcast recording, Sarah O’Keefe discusses how content silos make it difficult to deliver a consistent, excellent customer experience. After all the hard work that goes into landing a customer, too many organizations destroy the customer’s initial goodwill with mediocre installation instructions and terrible customer support.
Do you have a unified customer experience? Do you know what your various content creators are producing? Join us for this thought-provoking webcast.
Implementing a content strategy often involves overcoming significant technological and cultural challenges, but some of these challenges are so scary, so heinous, that they earn a place among the undead because they Just. Won’t. Die!
In this webcast, which debuted at Lavacon 2014, Bill Swallow takes a look at these nightmare-inducing monsters—from unrelenting copy-and-paste zombies to life-draining, change-avoiding vampires—and shows you what can be done to keep your content strategy implementation from turning into a fright fest.
Having trouble with your technical content process? Need a strategy that can help you improve and scale? Before you make a change, talk to the other content-producing groups in your company—marketing, training, sales, support—to develop a content strategy that works across the entire organization.
In this webcast recording, Sarah O’Keefe discusses the future of content strategy.
The purpose of content strategy is to support your organization’s business goals. Content strategists need to understand how content across the organization—marketing, technical, and more—contributes to the overall business success.
In this webcast recording, Sarah O’Keefe discusses how content initiatives are putting new demands on technical communication—improving customer experience, building interactive documents, including advanced visualizations, integrated translations, and more.
In this webcast recording, Bill Swallow takes a look at intelligent content’s role in global markets, and how the entire content cycle directly affects a business’s bottom line (revenue).
In this webcast recording, Sarah O’Keefe and Bill Swallow of Scriptorium Publishing discuss what’s new in technical communication. Alan Pringle moderates.
Whether you’re using relative font sizes for those with low vision, or keyboard functionality for those with motor issues, creating more accessible tech comm content for people with disabilities also makes it easier to navigate and follow for people without disabilities.
