Webcast: Content strategy in technical communication

January 20th, 2012 by Sarah O'Keefe

In this webcast recording, Sarah O’Keefe explores how to develop a content strategy specifically for technical content. That means stepping back from the temptation to focus on tools and instead taking a hard look at what the users need and how best to deliver it.


4 Responses to “Webcast: Content strategy in technical communication”

  1. [...] of Content Strategy Last weekend I listened to Sarah O’Keefe’s webcast ‘Content strategy in technical communication’. When she got to the part where she asked the audience “What are YOUR challenges?”, I [...]

  2. Bill Albing says:

    Short but clever webinar introducing the idea of content strategy in tech comm. I posted some feedback on my blog in a post entitled ‘Content Stratification’ (http://www.billalbing.com/2012/01/24/content-stratification/). Mostly I wonder where content strategy fits with trying to foster collaboration and conversation. Right now it looks unidirectional to me. I hope my post makes sense and I hope you respond.

  3. [...] I had lunch with my friend Bill Albing, a veteran tech comm and user experience specialist, last week and we caught up on our different interests in the ever-broadening field of business and technical communications.  I find the boundaries are softening between business, technical, and marketing communication these days, because everybody is in the content creation business. Along these lines, we discussed Sarah O’Keefe’s recent webinar in Tech Comm Content Strategy. [...]

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