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Author: Sarah O'Keefe

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Éric Bergeron explains the MadCap acquisition of IXIASOFT (podcast)

In episode 140 of The Content Strategy Experts Podcast, Sarah O’Keefe and Éric Bergeron, president and CEO of IXIASOFT, share the story behind the MadCap acquisition of IXIASOFT.

“The question that everybody is asking, and we really want the answer to, is this seems like a very sensible combination, but MadCap as an organization has done a really excellent job with their marketing, and much of their marketing has been based on the concept that DITA is not something that you need. Flare is happy and easy and safe and wonderful, and DITA is none of those things. So, when you say this is a bit of an odd combination, I think everybody’s looking at, ‘Well, wait a minute, there’s been a lot of DITA bashing over the past 10 years or so.’ What do you do with that?”

—Sarah O’Keefe

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Unpacking structured content, DITA, and UX content with Keith Anderson

In episode 139 of The Content Strategy Experts Podcast, Sarah O’Keefe and special guest Keith Anderson dive into their experiences with structured content, DITA, and user content.

“My definition of context is anything that affects the cognitive processing of information. […] So, whether you’re consuming information by reading or listening, there are so many factors that affect how you process the context of the content.”

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Content fragmentation with special guest Larry Swanson (podcast)

In episode 137 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Larry Swanson talk about the fragmentation of content over the past 30 years, from the delivery of books to UX writing.

“What are the changes that this fragmentation has introduced from a business or an economic point of view? One is the notion that we’re all publishers now. This is where the whole field of content marketing comes from — this notion that it’s a better way to promote yourself if you demonstrate expertise around what you’re doing.”

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What is a headless CMS? (podcast)

In episode 133 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Carrie Hane of Sanity talk about headless CMSs.

If your organization isn’t already going down this route, it will probably go there soon. Whenever it’s time to get a new CMS or change hosts. It’s usually triggered on the IT side to switch to it. But like I said, the developers love the flexibility and ease of this decoupled tool. Yeah, it’s really technology driven, but it’s a real opportunity for everyone in an organization to rethink how they’re creating and using content.

—Carrie Hane

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Jobs in techcomm (podcast)

In episode 131 of The Content Strategy Experts podcast, Sarah O’Keefe and guest Keith Schengili-Roberts discuss the techcomm job market.

Most of the jobs I see are industry experience … is helpful. Medical device is very helpful. PS, we’d love it if you had these tools. It’s common not to require the tools. It’s common to require domain knowledge and then say tools are a nice-to-have or a strongly preferred, but not an absolute requirement.

—Keith Schengili-Roberts

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Replatforming your structured content into a new CCMS (podcast)

In episode 128 of The Content Strategy Experts podcast, Sarah O’Keefe talks with guest Chip Gettinger of RWS about why companies are replatforming structured content by moving it into a new component content management system (CCMS).

I find there’s some business change that’s happened to spark this replatforming. One is mergers and acquisitions, where two companies get together, there are two CCMSs, and one basically is chosen.

—Chip Gettinger, RWS

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