Author: Sarah O'Keefe
In episode 117 of The Content Strategy Experts podcast, Sarah O’Keefe and Patrick Bosek of Heretto continue their discussion about Content as a Service.
“Content as a Service is becoming a necessity to really deliver a strong customer experience from an answers and knowledge perspective.”
– Patrick Bosek
In episode 116 of The Content Strategy Experts podcast, Sarah O’Keefe and Patrick Bosek of Heretto talk about Content as a Service.
“Do we still have places where building a static site or a static set of help materials makes a lot of sense? Totally. But there’s a natural aspect of dynamic changing content. If that content is going to be a little bit different based on who or where or when you access it, then you can’t build it statically. That’s one of the things you’ll never get from a PDF.”
– Patrick Bosek
In episode 113 of The Content Strategy Experts podcast, Sarah O’Keefe and Dawn Stevens of Comtech discuss trends that are of interest to techcomm managers.
“We have an aging technical communicator community. We’re not necessarily attracting the younger generation. UX designer sounds more modern and interesting.”
– Dawn Stevens
Content as a Service (CaaS) means that you make information available on request. The traditional publishing model is to package and format information into print, PDF, or websites, and make those collections available to the consumer. But with CaaS, consumers decide what information they want and in what format they want it.
In this presentation, Divraj Singh of Adobe and Sarah O’Keefe explore the concept of Content as a Service and provide CaaS examples.
“In a Content as a Service model, content creators write the content and make it available. Then the consumer gets to format that content and read or consume it in whatever way they want. ”
– Sarah O’Keefe
In episode 102 of The Content Strategy Experts podcast, Sarah O’Keefe and Sharon Burton of Expel talk about the importance of terminology management.
“If we don’t give customers the information to understand what we’re telling them, they won’t be successful and we have failed.”
– Sharon Burton