The challenge of digital transformation

Sarah O'Keefe / AnalysisLeave a Comment

Digital transformation touches on every aspect of business operations. At Scriptorium, our focus is on high-value content, so our definition of digital transformation is also content-centric: “Digital transformation is the use of technology to enrich information delivery.” “Enriched” information is usually divided into two major … Read More

Potluck strategy podcast

Sarah O'Keefe / Podcast1 Comment

In episode 40 of the Content strategy experts podcast, Sarah O’Keefe, Bill Swallow, and Gretyl Kinsey create a food-themed facade for content strategy. Abundant potluck metaphors illustrate some of the most important content strategy decisions.