In this presentation, Divraj Singh of Adobe and Sarah O’Keefe explore the concept of Content as a Service and provide CaaS examples. “In a Content as a Service model, content creators write the content and make it available. Then the consumer gets to format that … Read More
Metadata and taxonomy in your spice rack
Our internal Slack workspace has channels for projects, events, and other work-related items, but of course our most popular channel is #thefoodchannel, where we share recipes, restaurant recommendations, and general foodie discussions.
The importance of terminology management (podcast)
In episode 102 of The Content Strategy Experts podcast, Sarah O’Keefe and Sharon Burton of Expel talk about the importance of terminology management. “If we don’t give customers the information to understand what we’re telling them, they won’t be successful and we have failed.” – … Read More
Life with a content management system (podcast)
In episode 101 of The Content Strategy Experts podcast, Elizabeth Patterson and Sarah O’Keefe talk about what life is like with and without a content management system (CMS). “You have to decide, by looking at your particular organization, whether you need what a CMS will … Read More
Scriptorium’s Content Ops Manifesto
Content Operations (content ops or ContentOps) is the engine that drives your content lifecycle. Scriptorium’s Content Ops Manifesto describes the four basic principles of content ops: Semantic content is the foundation. Friction is expensive. Emphasize availability. Plan for change.
The pros and cons of markdown (podcast, part 2)
In episode 98 of The Content Strategy Experts podcast, Sarah O’Keefe and Dr. Carlos Evia of Virginia Tech continue their discussion about the pros and cons of markdown. “If you want to make a website and you need to write the text in a fast … Read More
The pros and cons of markdown (podcast, part 1)
In episode 97 of The Content Strategy Experts podcast, Sarah O’Keefe and Dr. Carlos Evia of Virginia Tech discuss the pros and cons of markdown. “I think markdown has a huge user base because most people need to develop content for the web. But there’s … Read More
Unifying content to support enterprise content strategy
Enterprise content strategy means including all customer-facing content in your planning. Our enterprise content strategy maturity model provides requirements for that strategy. This article focuses on content integration. How do you unify content across disparate content teams and technology stacks?
DITA 2.0: What to expect (podcast)
In episode 95 of The Content Strategy Experts podcast, Sarah O’Keefe and Kris Eberlein (chair of the OASIS DITA Technical Committee) discuss the upcoming release of 2.0. What can you expect if you are currently in DITA? And what do you need to know if … Read More
Content scalability: Removing friction from your content lifecycle
First published in Intercom (October 2020) by the Society for Technical Communication. Scalable content requires you to assess your content lifecycle, identify points of friction, and remove them. Company growth magnifies the challenges of information enablement. When you grow, you add products, product variants, markets, … Read More