This white paper is also available in PDF format. The challenge of content value Content value is a hot topic in marketing and technical communication. In the publishing industry, the connection between content and value is clear. A publisher sells a book (or film or … Read More
Subject matter experts as authors and reviewers (podcast)
In episode 63 of The Content Strategy Experts podcast, Sarah O’Keefe and Chip Gettinger of SDL chat about subject matter experts and their role as authors and as reviewers of content. “One of the most important things about working with SMEs is to meet them where … Read More
The Scriptorium approach to content strategy
This white paper is also available in PDF format. Executive summary Scriptorium’s approach to content strategy is based on management consulting principles. First, we identify business goals that are connected to content problems. We then do a needs analysis and gap analysis, and develop requirements. … Read More
Understanding content strategy as a specialized form of management consulting
First published in Technical Communication Volume 66, Number 2 (May 2019) by the Society for Technical Communication. Coauthored by Sarah O’Keefe, Alan Pringle, and Bill Swallow. This white paper is also available in PDF format. Abstract Purpose: The goal of this article is to position … Read More
How much does XML publishing cost?
This white paper is also available in PDF format. Executive summary There is no single answer to the question of how much XML-based publishing will cost. This white paper describes XML publishing based on small, medium, large, and enterprise scenarios.
2019 trend: Smarter content in unexpected places
It’s always dangerous to make predictions, but for 2019, we are defining “smarter content in unexpected places” as our trend in content strategy. The catalyst is recognition of content value. Once you decide that delivering certain information is valuable, you then start to think about … Read More
Full transcript of Potluck strategy podcast
Sarah O’Keefe: Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. Sarah O’Keefe: Hi, everyone. I’m Sarah O’Keefe. For episode 40, we’re thinking about food. Although, … Read More
Potluck strategy podcast
In episode 40 of the Content strategy experts podcast, Sarah O’Keefe, Bill Swallow, and Gretyl Kinsey create a food-themed facade for content strategy. Abundant potluck metaphors illustrate some of the most important content strategy decisions.
Full transcript of Battling content strategy inertia podcast
Sarah O’Keefe: Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 34 of this podcast, we talk about inertia. It’s August, so here we … Read More
Battling content strategy inertia podcast
In this podcast, Sarah O’Keefe and Alan Pringle discuss inertia. How do you build enough momentum for big content strategy changes?