Darin McBeath of Reed Elsevier spoke on Unleashing the Power of XML. He had a very interesting survey that was conducted across the organization (I think).
The biggest challenges for publishers?
- Migration of existing content
Main weaknesses of XML?
- Schema is too complex
- Everyone can do it
He had some data showing that XQuery is gaining in popularity, both at the conference and in general technical discussions.
Finally, a list of why XML is important to publishers:
- Custom publishing. O’Reilly’s Safari is the canonical example.
- Content repurposing
- Content management
- Search (Oxford African American Studies Center)
Several of these warrant entire presentations.
Key phrase: mind the gap. Pay attention to the chasm between the programmers and the content creators. (see my previous post)
Great keynote — a nice big-picture overview, which is exactly what a keynote needs to do.