XML for Magazines
Peter Meirs from Time, Inc. They produce their published layouts, then convert the content to PRISM XML, a “standard XML metadata vocabulary for the publishing industry.”
The first presentation today in which XML is clearly an intermediate format, rather than the storage format.
I missed the introduction, so I don’t know whether they explained this. Presumably, they are not ready to make their authors and publishers work in XML editors. Obviously, XML editors won’t support highly designed magazines, but I wonder whether it isn’t possible to create articles and other content in XML and then flow them into Quark or InDesign to produce the magazines.