In this webcast recording, Sarah O’Keefe discusses the future of content strategy.

The purpose of content strategy is to support your organization’s business goals. Content strategists need to understand how content across the organization—marketing, technical, and more—contributes to the overall business success.

About the Author

Sarah O'Keefe

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Content strategy consultant and founder of Scriptorium Publishing. Bilingual English-German, voracious reader, water sports, knitting, and college basketball (go Blue Devils!). Aversions to raw tomatoes, eggplant, and checked baggage.