Tag:
Content should not be an obvious tourist
When you travel, do people ask you for directions and address you as if you live in the area? I’ve had that happen a few times, and friends and colleagues have shared similar experiences.
You may not stand out as an obvious tourist on your travels. But does the content you distribute fit in as well across different environs?
The commodity trap
In a recent post on lean content strategy, I wrote about a focus on waste reduction:
After creating a nice automated XML-based process, waste in formatting is eliminated, and we declare victory and go home. Unfortunately, the organization is now producing irrelevant content faster, and the content organization is now positioned as only a cost center.
Is your content perceived as a commodity?
