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Home Posts by “Alan Pringle”

Document ownership in your content development workflows (podcast)

Alan Pringle / 10.2020Podcast, Podcast transcriptLeave a Comment

Scriptorium owl wearing headphones

In episode 81 of The Content Strategy Experts podcast, Gretyl Kinsey and Alan Pringle discuss document ownership and the role it plays in content development workflows and governance. “You’ve got to quit the focus on the tools. The tools are not going to solve mindset problems. … Read More

Content reuse: different industries, same problems (podcast)

Alan Pringle / 06.2020Podcast, Podcast transcriptLeave a Comment

Scriptorium owl wearing headphones

In episode 77 of The Content Strategy Experts podcast, Alan Pringle talks with Chris Hill of DCL about content reuse and what it looks like across different industries. “You really have to start seeing content creation as a collaboration and build trust between the people … Read More

Moving to structured content: Expectations vs. reality (podcast)

Alan Pringle / 05.2020Podcast, Podcast transcriptLeave a Comment

Scriptorium owl wearing headphones

In episode 76 of The Content Strategy Experts podcast, Elizabeth Patterson and Alan Pringle talk about expectations versus realities of tools when moving to smart structured content. “You can have different people using different tools and still pour all of the content into the single content … Read More

Smart content for marketing: automated rebranding

Alan Pringle / 06.2019Content strategyLeave a Comment

dandelions of multiple colors

Because of a merger or a change in company direction, you’ve got snazzy new branding to roll out across your marketing content: updated logos, corporate colors, fonts, and more. And then you realize you’ll have to adjust hundreds (if not thousands!) of InDesign, Microsoft Word, … Read More

Full transcript of Open file formats in your digital transformation (podcast)

Alan Pringle / 04.2019Podcast transcript1 Comment

secretary bird

Alan Pringle:     Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 48, we discuss the importance of using open content formats in your … Read More

Open file formats in your digital transformation (podcast)

Alan Pringle / 04.2019PodcastLeave a Comment

Scriptorium owl wearing headphones

In episode 48 of the Content Strategy Experts podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discuss the importance of using open file formats in your digital transformation. How does content strategy fit within digital transformation?

Full transcript of Smart content in unexpected places (podcast)

Alan Pringle / 02.2019Podcast transcriptLeave a Comment

secretary bird

Alan Pringle:     Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 45, we discover the unexpected places where organizations are using smart, structured content. … Read More

Smart content in unexpected places (podcast)

Alan Pringle / 02.2019PodcastLeave a Comment

Scriptorium owl wearing headphones

In episode 45 of the Content Strategy Experts podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discover the unexpected places where organizations are using smart, structured content.

Full transcript of Content strategy stakeholders podcast

Alan Pringle / 12.2018Podcast transcript1 Comment

secretary bird

Alan Pringle:      Welcome to the Content Strategy Experts Podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 41 we discuss the stakeholders for content strategy projects. Who are the stakeholders? … Read More

Content strategy stakeholders podcast

Alan Pringle / 12.2018PodcastLeave a Comment

Scriptorium owl wearing headphones

In episode 41 of the Content Strategy Experts podcast, Alan Pringle, Bill Swallow, and Sarah O’Keefe identify the obvious (and not-so-obvious) stakeholders of content strategy processes: who should have input on a project and why?

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