In our second online meeting, the Content Strategy Network discussed balancing standardization and creativity in content development.
Content strategy, chocolate, and pastries: upcoming conferences and events
Summer is almost over here, which means conference events can’t be too far away. We want to meet you and chat about your content problems—and consume chocolate and pastries while doing so! Can’t travel? We welcome the chance to talk with you during several free … Read More
Tools are not a content strategy
This post is part of Scriptorium’s 20th anniversary celebration. Content creators love their tools. So much, in fact, they sometimes mistake selecting tools for developing a content strategy.
Classic content strategy mistake: re-creating old formatting with new tools
This post is part of Scriptorium’s 20th anniversary celebration. A common content strategy mistake is duplicating the look-and-feel of existing content when you’re implementing new tools and processes.
Warning signs: localization strategy needed
Without centralized localization processes, you will pay more for translated content, provide inconsistent translations, and possibly expose your company to significant legal liability. Here are warning signs your company needs a better localization strategy:
Four years later, PDF is not dead
This post is part of Scriptorium’s 20th anniversary celebration. In 2013, I wrote that PDF is not dead. Four years later, it’s still too early to write the obituary.
Content strategy success: from technical to tangible
A content strategy implementation requires you to address multiple technical facets: tool and process integration, specifications for how content is delivered, and so on. These technical details, however, are of little interest to the executives who control funding. They are much more interested in seeing … Read More
The best of 2016
As the new year begins, the Scriptorium team is looking back at our blog posts for 2016. We wish you the best in 2017—and watch for merriment during the year as we celebrate our 20th anniversary.
Developing training websites in multiple languages
Tina Meißner of parson AG cowrote this case study. This case study shows how Scriptorium Publishing created the free DITA learning website LearningDITA.com by combining the DITA learning and training specialization, GitHub, XSLT, video, and WordPress—and how parson AG adapted those technologies to develop the German site, … Read More
Before XML, improve DTP
Thinking about migrating unstructured content to XML? Take a hard look at your existing desktop publishing workflow. The maturity of your DTP process will have a big impact on a move to XML. Following a template-based DTP workflow is not just about implementing best-practice processes. … Read More