Sarah O’Keefe, Bill Swallow, and Alan Pringle discuss the connections between content strategy and management consulting.
Content strategy proof of concept: don’t forget training
A proof-of-concept phase is often the key to unlocking the budget for an entire content strategy project. When defining the scope and goals for a proof of concept, don’t forget your team will still need training.
Content strategy pitfalls podcast: tools
The first in an occasional series on how to avoid pitfalls in your content strategy. In this podcast, Sarah O’Keefe, Bill Swallow, and Alan Pringle discuss how to dodge tool-related traps in your content strategy.
Content strategy commandment: Know thy audience
A misfire by a German grocery chain entering the US market reminds me of a very important content strategy commandment: Know thy audience.
Content strategy contingency plans
When winter weather makes commuting to Scriptorium’s NC office difficult, we work from home. We have set up a cloud-based infrastructure to support remote employees (hello, Bill Swallow!), and it works well for the rest of us during weather events and business travel.
Best of 2017: content strategy, localization, DITA, and more
Scriptorium wraps up 2017 with a look back at posts on content strategy, localization, DITA, and other content conundrums.
Free DITA conference: LearningDITA Live 2018
Dive into DITA during Scriptorium’s free DITA conference: LearningDITA Live 2018.
The death of PDF (podcast)
In this podcast, Alan Pringle and Sarah O’Keefe discuss the history—and health—of the PDF format. Is it still useful in today’s connected world? Are there business reasons to distribute PDF files—and not to?
Content strategy: you’re doing it wrong
This post is part of Scriptorium’s 20th anniversary celebration. You know you’re doing content strategy wrong when… You focus on tools and not business requirements:
Content Strategy Network: balancing standardization and creativity
In our second online meeting, the Content Strategy Network discussed balancing standardization and creativity in content development.