In episode 88 of The Content Strategy Experts podcast, Alan Pringle and special guest Amber Swope of DITA Strategies talk about information architecture. “Information architecture is a role, not necessarily a position, but by ignoring it, you end up without the discipline and the consistency … Read More
Document ownership in your content development workflows (podcast)
In episode 81 of The Content Strategy Experts podcast, Gretyl Kinsey and Alan Pringle discuss document ownership and the role it plays in content development workflows and governance. “You’ve got to quit the focus on the tools. The tools are not going to solve mindset problems. … Read More
Content reuse: different industries, same problems (podcast)
In episode 77 of The Content Strategy Experts podcast, Alan Pringle talks with Chris Hill of DCL about content reuse and what it looks like across different industries. “You really have to start seeing content creation as a collaboration and build trust between the people … Read More
Moving to structured content: Expectations vs. reality (podcast)
In episode 76 of The Content Strategy Experts podcast, Elizabeth Patterson and Alan Pringle talk about expectations versus realities of tools when moving to smart structured content. “You can have different people using different tools and still pour all of the content into the single content … Read More
Smart content for marketing: automated rebranding
Because of a merger or a change in company direction, you’ve got snazzy new branding to roll out across your marketing content: updated logos, corporate colors, fonts, and more. And then you realize you’ll have to adjust hundreds (if not thousands!) of InDesign, Microsoft Word, … Read More
Full transcript of Open file formats in your digital transformation (podcast)
Alan Pringle: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 48, we discuss the importance of using open content formats in your … Read More
Open file formats in your digital transformation (podcast)
In episode 48 of the Content Strategy Experts podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discuss the importance of using open file formats in your digital transformation. How does content strategy fit within digital transformation?
Full transcript of Smart content in unexpected places (podcast)
Alan Pringle: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 45, we discover the unexpected places where organizations are using smart, structured content. … Read More
Smart content in unexpected places (podcast)
In episode 45 of the Content Strategy Experts podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discover the unexpected places where organizations are using smart, structured content.
Full transcript of Content strategy stakeholders podcast
Alan Pringle: Welcome to the Content Strategy Experts Podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 41 we discuss the stakeholders for content strategy projects. Who are the stakeholders? … Read More