Convergence of marketing and technical content

In this podcast, Sarah and Gretyl discuss the traditional separation of marketing and technical content, and look at the reasons that these content types are now converging.

Resources

The age of accountability: Unifying marketing and technical content with Adobe Experience Manager white paper

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About the Author

Sarah O'Keefe

Content strategy consultant and founder of Scriptorium Publishing. Bilingual English-German, voracious reader, water sports, knitting, and college basketball (go Blue Devils!). Aversions to raw tomatoes, eggplant, and checked baggage.

One Comment on “Convergence of marketing and technical content”

Smriti Dhariyal

05.12.2017 at 9:59 am

This is clearly one of the gaps today and also the most hurting issue for a unified, organization level strategy. The companies that do not realize the power of “unified” and continues to work in silos, fails to understand the business impact this strategy has. Prospects today, will be customers tomorrow & “happy” customers today, will come back to be prospects tomorrow!!