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In this podcast, Sarah and Gretyl discuss the traditional separation of marketing and technical content, and look at the reasons that these content types are now converging.
Resources
- The age of accountability: Unifying marketing and technical content with Adobe Experience Manager white paper
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One Comment on “Convergence of marketing and technical content”
This is clearly one of the gaps today and also the most hurting issue for a unified, organization level strategy. The companies that do not realize the power of “unified” and continues to work in silos, fails to understand the business impact this strategy has. Prospects today, will be customers tomorrow & “happy” customers today, will come back to be prospects tomorrow!!