20 years of content strategy (podcast)

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2017 marks 20 years of business for Scriptorium. In this podcast, Sarah O’Keefe, Alan Pringle, and Bill Swallow reflect on changes in the content industry over the past 20 years and on how Scriptorium came to be. From content development approaches to professional development resources… What’s changed, what’s stayed the same, and what does the future look like?

Resources:

• Scriptorium 20th anniversary
• Content Strategy 101
• Localization strategy: Your key to global markets (white paper)
• The age of accountability: Unifying marketing and technical content with Adobe Experience Manager (white paper)
• Convergence of marketing and technical content (podcast)
• Content strategy and change resistance
• Case studies

Twitter handles:

• sarahokeefe
• alanpringle
• billswallow