We usually think of DITA as a solution for product-focused content development. More specifically, it’s used for developing customer-facing technical documentation and training content. And, as marketing and technical content have converged to deliver a more unified product content experience, DITA has served that need … Read More
Content strategy versus human nature
Implementing a content strategy is tricky. Technical issues bubble up to the surface as challenges, but those issues usually have direct solutions. The real elephant in the room isn’t technology; it’s human nature.
Full transcript of Content strategy and management consulting podcast
Alan Pringle: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. AP: In episode 28 we discuss our approach to content strategy, which draws heavily on … Read More
Full transcript of You are not unique podcast
Welcome to The Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 27, we discussed the myth of uniqueness, or, the “we are special” syndrome. Unique needs … Read More
Podcast: You are not unique
In this podcast, Bill and Alan discuss the myth of uniqueness; the unique needs of published content are not always the best criteria for determining content processes.
Full transcript of content strategy pitfalls: silos podcast
Sarah O’Keefe: Welcome to The Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 26, we continue our series on content strategy pitfalls. What are the dangers … Read More
Content strategy pitfalls podcast: silos
The next installment in an occasional series on how to avoid pitfalls in your content strategy. In this podcast, Sarah O’Keefe, Bill Swallow, and Alan Pringle discuss content silos, how they come to be, and how to deal with them.
The rise and fall of #contentstrategy
Content strategy—or should I say, #contentstrategy—has been picking up steam over the years on social media. Twitter is especially saturated with the #contentstrategy tag. But what exactly is being positioned as content strategy?
Full transcript of content strategy pitfalls: tools podcast
Alan Pringle: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997 Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 25 we begin an occasional series on content strategy pitfalls. What are the … Read More
Does Markdown fit into your content strategy?
Markdown is a text-based markup language designed for content authoring. Using a limited set of formatting marks, you can create content and render it to HTML or another format. There’s a growing buzz about Markdown in the technical communication community. While great for quick content … Read More