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Author: Bill Swallow

Podcast Podcast transcript

Content ops stakeholders: Tech support (podcast)

In episode 118 of The Content Strategy Experts podcast, Bill Swallow and Sarah O’Keefe discuss content ops stakeholders in tech support.

“If you are delivering multi-hundred page PDFs to your tech support people, then I can assure you that your tech support people hate you. Opening a 600 page document and then having to search through it while you’re on the phone under all this pressure is not the experience that you want.”

– Sarah O’Keefe

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Podcast Podcast transcript

Content ops stakeholders: Localization (podcast)

In episode 115 of The Content Strategy Experts podcast, Bill Swallow and Sarah O’Keefe discuss content ops stakeholders in localization.

“Using baseball examples isn’t going to work well in a country where baseball is not a thing. So you have to think about that. Does your text, does your content, do your examples work and are they appropriate in your target language and culture?”

– Sarah O’Keefe

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Podcast Podcast transcript

Content strategy pitfalls: lacking a unified content strategy (podcast)

In episode 107 of The Content Strategy Experts podcast, Bill Swallow and Gretyl Kinsey are back for another episode in our Content strategy pitfalls series. They talk about what can have happen when you lack a unified content strategy.

“One way to get funding in place is to start the conversation among different groups. Get these groups together and start talking about what their ultimate goals are with their content strategy and their content operations. That way you can have multiple voices coming together and asking for a larger pool of money that can be shared.”

– Bill Swallow

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Webcast

Smarter content in weird places (webcast)

In this presentation, Bill Swallow explores the weird yet effective applications of smart content in groups outside of techcomm.

“Moving to smart content or intelligent content has largely so far been driven by efficiency. But the places that are looking at using smarter content now are less interested in the efficiency of that content. They’re more interested in the value that it’s going to bring.”

– Bill Swallow

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Podcast Podcast transcript

Content strategy success at Crown (podcast)

In episode 100 of The Content Strategy Experts podcast, Bill Swallow and special guest Jodi Shimp discuss their experience with digital transformation and implementing a new content strategy at Crown Equipment Corporation.

“The initial and earliest win in the project was the go-ahead to even bring on consultants to help us determine what the scope would be and what the true need would be across all the different groups.

– Jodi Shimp

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Content strategy

Improving structured content for authors

Structured content authoring tools behave differently than traditional tools like Microsoft Word, which causes difficulty or reluctance among authors to use them. Structured content imposes strict rules around content purpose (semantics) and placement. These tools diverge from the traditional WYSIWYG (what you see is what you get) look and feel, which can be jarring for many authors. Fortunately, many structured authoring tools can be modified to feel less imposing.

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Podcast Podcast transcript

Steps to structured content (podcast, part 1)

In episode 85 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow talk about the steps to structure, how to move from unstructured content to structure, and what each level of maturity looks like.

“It’s important to keep in mind when you move from step two to step three that your authoring tools may change. The writers might have gotten used to working with one set of tools in steps one and two. But as you move to structure, the tools that you’re using for unstructured content may not support the underlying framework for the structure that you’re moving forward with.”

– Bill Swallow

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