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In this podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discuss ways of measuring the return on investment in a content strategy implementation. A content strategy is tied to specific business goals; it’s designed to either solve a business problem with content or better position your company to meet current and future business goals. Like any business strategy, it needs to be measured over time to determine its effectiveness in achieving those goals.

Resources:

• Full transcript
• Content Strategy Network meeting: Measuring content strategy ROI
• Back to school: measuring content strategy ROI
• Keys to content strategy: ROI

Twitter handles:

• sarahokeefe
• alanpringle
• billswallow

About the Author

Bill Swallow

Twitter

Director of Operations. Techcomm, content strategy, and localization. Enjoys taekwondo, craft beer, and homebrewing.