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November 11, 2024

AI, replatforming, and penguins?

The tcworld/tekom conference took place in Stuttgart, Germany, from November 5–7. The event is the largest technical communication conference in the world, typically with 2,500–3,500 attendees.

The focus on AI shifted from potential and possibilities to concrete applications. There was also a deep dive into the EU’s AI Act and tekom Europe’s white paper response to it. Our takeaway? Real-world AI uses are emerging, but there’s still a long way to go.

Scriptorium’s emphasis this year was on platform issues. Bill Swallow led off with a discussion of replatforming and all of the pieces involved. The main takeaway is that a replatforming project is not an IT/software project; rather, it’s a content project, and needs to be managed accordingly. This seemed to resonate with the audience.

A group of wooden house models sits on a wooden surface against a gray background. One house is painted green, while the others are natural wood. At the top, bold white text reads "BUSINESS JUSTIFICATIONS." Below, in a bulleted list, are the words "Sustainability," "Cost," "Requirements," and "Reduce technical debt."

The challenges of replatforming presentation slides (PDF, 27 MB)

My presentation discussed the possibilities and challenges of integrated enterprise content for techcomm, learning, and support. Our customers are asking for solutions that allow for integrated authoring of multiple content types. At this point, the options are limited:

  • A solution optimized for one type of content that also allows for the development of other content
  • Separate solutions for each content type with integrations to provide for content sharing

In the future, I hope to see full integration with parity for all of the content types.

A penguin with outstretched wings is set against a soft blue background. At the top, bold text reads "The impossible dream." Surrounding the penguin are phrases related to content goals, including "Unified authoring," "Unified publishing," "Focus on CX," "Good authoring experience," "Eliminate the silos," and "Every piece of content has a home."

The reality of enterprise customer content presentation slides (PDF, 6 MB)

And lastly, it was great connecting with everyone in Stuttgart! Thank you to tekom and all the conference staff for hosting another great event. 

Thinking about enterprise-level content ops? Contact us.

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