Webcast: The realities of ebook distribution

Alan Pringle / Tools, Webinars3 Comments

In this webcast recording, Alan Pringle discusses the challenges of ebook distribution and how Scriptorium has addressed them when selling EPUB and Kindle editions. Topics covered include:

  • Formatting differences in ereader devices and apps
  • Pricing
  • Other lessons learned through painful experience

About the Author

Alan Pringle


Content strategy consulting. Publishing (electronic and print). Eating (preferably pastries and chocolate). COO at Scriptorium.

3 Comments on “Webcast: The realities of ebook distribution”

  1. Thanks, that’s a very useful overview of the state of play in the eBook reader market. I look forward to the day when there’s one ebook format that works tolerably well on all ebook readers and distribution channels!

  2. Alan, thanks for the great Webcast, it was very informative.

    Have you had any trouble with people buying an epub version directly from you and then having difficulty opening and viewing it?

    I’m in the middle of testing/editing an ebook and this has happened enough that its making me wonder if we should just sell it through the major online stores so it can be downloaded straight to the customers device.

    Thanks again.

    1. We haven’t had a case—yet—in which someone couldn’t open our EPUBs on an ereader device or app. When we first starting selling EPUBs through our site, though, we did have many buyers try to open EPUBs in Acrobat. To let people know about the applications that will open EPUBs, we added this bit of text to the descriptions of our EPUB books:

      Read this file on your iPad tablet, Nook, or other e-reader that supports the EPUB standard. If you do not have an e-reader, you can use a free EPUB reader, including Calibre, the EPUBReader plugin for Firefox, and Adobe Digital Editions. The EPUB format is not meant to be printed.

      You can see that text complete with links on this page in our store.

      We have had a few cases where readers told us particular sections of a book didn’t look good on their devices, and we modified the CSS styling to mitigate those issues while trying not to create new formatting problems for other devices. It’s a balancing act, for sure.

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