The horror! More content strategy monsters!

Bill Swallow / Content strategy3 Comments

The ghoulish nasties I depicted two years ago in Content Strategy vs. The Undead continue to haunt content strategy implementations and information development projects.

They just… won’t… DIE!

However, they are not the only monsters that can terrorize your content strategy implementation.

If you are still plagued by zombies, vampires, and mummies, read our previous undead post to arm yourself appropriately. The horrors that follow take other approaches to defeat.

horror written on wall

Don’t let your content strategy implementation become a horror show!

The Blob is an amorphous extra-terrestrial creature that consumes everything in its path. In content strategy, the blob is an unexpected critical requirement that lands mid-implementation, consuming your project’s resources faster than you can allocate them. As in the classic movie, the only way to defeat this creature is to freeze it in its tracks until you have the means to properly wrangle it.

The Fly was created through the careless actions of an overzealous scientist. Despite having a brilliant plan and amazing technology, one small oversight was enough to turn his masterpiece into a horror show. When executing your content strategy, pay attention to all details to avoid any unwanted surprises. You may have the best of intentions with your implementation, but one careless mistake could derail your entire project.

The killer great white shark from Jaws is truly a thing of nightmares. Perhaps the most horrific element to this creature’s story is how realistic the situation seemed. Our takeaway from Jaws is to never downplay a hazardous situation while conducting business as usual. You may learn that your choice technology vendors have suddenly been purchased by a competitor, or perhaps your own company has been acquired in the middle of your implementation. When this level of uncertainty arises, pause all implementation activity and assess the situation (clear the beach and survey the waters). You must adjust your strategy and prepare yourself for new risks. At minimum you may need a bigger boat.

Have you encountered any hideous creatures in your work? Please share in the comments!

And, as a general rule, always avoid anything “abby-normal.”

About the Author

Bill Swallow


Bill Swallow, Director of Operations, partners with enterprise content owners to design and build content systems that solve complex information management and localization problems.

3 Comments on “The horror! More content strategy monsters!”

  1. Pingback: The horror! More content strategy monsters! – HUB

    During a standard Earth-year mission, writers from the SS TechPubs intercept a marketing communication from outpost CCMS-12. They hear wondrous tales of ROI, consistency, and automated translation. Sending an exploratory party to CCMS-12, they find naught but the vast corpses of former content giants. Inspecting a strange egg laid by a European OEM conglomerate, one of the writers is infected by a facehugging architecture, and is wheeled back to the mothership. Little do they know that writer now carries Something Else inside of him, and soon the idea will burst chests all over the hapless little ship, until our little SS TechPubs is yet another content mausoleum floating amidst the asteroids of API documentation. How do our heroes avoid this horrific outcome? When you encounter unrealistic marketing language, nuke it from orbit and don’t look back.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.