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Getting started with content strategy

Getting started with a content strategy project can be intimidating. There are a lot of unknowns and changes that will take place. How do you ensure the changes you are making address your company’s needs and requirements? 

Identifying pain points 

There are most likely processes within your organization that aren’t working the way they should. You can identify some of the pain points by talking directly with your colleagues. However, there is often a disconnect between what you need to do and what you want to do to resolve the problem. 

If you are an employee of the company, you automatically have some biases. This can make solving the disconnect between understanding needs and wants challenging. Consider hiring an outside expert to take an unbiased look. They can help you get a better grasp on the underlying causes of your pain points and how to address them. 

Understanding requirements

To gain an understanding of your company’s requirements, examine your pain points in relation to your overall business goals. Take a step back and look at the big picture. You want to be able to say “this pain point is likely happening because it’s not aligning with this particular requirement.”

Once you have an understanding of the causes behind your pain points, you will be able to start addressing them and finding solutions. 

Engaging in a discovery project map

When you have a grasp on your requirements, identify any additional gaps, examine tool possibilities, pinpoint potential risks, outline budgetary constraints, and map out your content strategy project with solutions that address your company’s needs and requirements.

All of these pieces make up a discovery project. You may have the in-house expertise to complete this project, or you may consider hiring an outside expert like Scriptorium. 

Your discovery project results in a roadmap for a content strategy project. With that map in hand, you are setting up your project and company for success. 

If you’re looking for a way to ensure your content strategy addresses all of your company’s needs, contact us