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Yellow speech bubble graphic with the word "DISCONTINUED" in bold, dark gray, uppercase letters centered inside. A light diagonal gradient adds dimension, and a subtle drop shadow appears beneath the shape. This is the featured image for a blog post called, "Is Zoomin being discontinued?"

Industry insights

Is Zoomin being discontinued?

For a few months, I’ve been hearing rumors that Zoomin would be discontinued after its purchase by Salesforce.

Sarah O'Keefe

June 30, 2025

A dark blue graphic with wave-like green and blue lines flowing horizontally across the center. The text reads: "Ready, set, AI: How to futureproof your content, teams, and tech stack"

AI Webinar

Ready, set, AI: How to futureproof your content, teams, and tech stack (webinar)

Your customers expect intelligent, AI-powered experiences. Is your content strategy ready for an AI-driven world? After a popular panel at ConVEx San Jose, the team at CIDM brought the conversation online in this webinar.

AI is going to require us to think about our content across the organization, across the silos, because at the end of the day, the AI overlord, the chatbot is out there slurping up all this information and regurgitating it. The chatbot doesn’t care that, for example, I work in group A, Marianne’s in group B, and Dipo’s in group C, and we don’t talk to each other. The chatbot, the world, the consumer, sees us all in the same company. If we’re all part of the same organization, why shouldn’t it be consistent?

— Sarah O’Keefe

Christine Cuellar

June 23, 2025

Illustration representing the concept of "LEARNING" in a vibrant and creative style. The background is teal blue. The word “LEARNING” is written in large, bold, white capital letters across the center. Each letter is partially integrated into an interconnected set of icons and illustrations symbolizing various aspects of learning and education. On the left, the letter "L" is formed within the outline of a human head, filled with gears, molecular structures, and a plus sign, representing critical thinking and brain activity. A rocket launches from the head, symbolizing ideas and exploration. Surrounding the word are various icons: a play button (representing multimedia learning), an open book, and chat bubbles indicating communication or discussion. The "A" is intersected by a dotted line leading to a globe within the “R,” symbolizing global or online learning. A triangle ruler and pencil next to the “N” suggest mathematics or drawing. Further right, a flower with leaves grows upward, representing growth and development. Lightbulbs appear twice—once above the word and again inside the outline of a second human head on the right, representing ideas and innovation. Other surrounding icons include a clock (time management), a pen, a second book, a musical note (indicating music or audio learning), and a plug connecting the second head to the rest of the image, symbolizing being “plugged in” to knowledge or learning networks. The overall design is dynamic, with floating lines, dots, and sparkles contributing to a sense of motion and creativity in the learning process.

Learning content Structured content

Overview of structured learning content

Structured content separates content from formatting and enforces consistency, which makes it easier to deliver in multiple channels (elearning and classroom materials), scale up content delivery (delivering variants for different audiences), automate content, leverage AI for productivity, and localize the content for global markets.

Sarah O'Keefe

June 16, 2025

A sunlit running track with multiple lanes, each marked with a yellow cone displaying lane numbers 6, 7, and 8. Starting blocks are set up at the beginning of each lane, ready for a sprint race. The track curves into the distance with a soft blur, suggesting early morning or late afternoon light.

Business case/ROI Structured content

Kickstart your enterprise content strategy with principal advisory sessions

Struggling with enterprise content strategy? Our principal advisory sessions will get you on track.

Christine Cuellar

June 9, 2025

white Scriptorium owl on a blue background

CCMS CMS Content management Content pitfalls Headless CMS Learning content LMS Podcasts

Tool or trap? Find the problem, then the platform

Tempted to jump straight to a new tool to solve your content problems? In this episode, Alan Pringle and Bill Swallow share real-world stories that show how premature solutioning without proper analysis can lead to costly misalignment, poor adoption, and missed opportunities for company-wide operational improvement.

Bill Swallow: On paper, it looked like a perfect solution. But everyone, including the people who greenlit the project, hated it. Absolutely hated it. Why? It was difficult to use, very slow, and very buggy. Sometimes it would crash and leave processes running, so you couldn’t relaunch it. There was no easy way to use it. So everyone bypassed using it at every opportunity.

Alan Pringle: It sounds to me like there was a bit of a fixation. This product checked all the boxes without actually doing any in-depth analysis of what was needed, much less actually thinking about what users needed and how that product could fill those needs.

Bill Swallow

June 2, 2025