What ARE Sarah O’Keefe & Dr. Carlos Evia concocting?
In a plot twist that will surprise no one, Sarah O’Keefe and Carlos Evia are writing a book. It’s about AI. Please contain your astonishment.
In a plot twist that will surprise no one, Sarah O’Keefe and Carlos Evia are writing a book. It’s about AI. Please contain your astonishment.
In June of 2023, Sarah O’Keefe authored this white paper on AI in the content lifecycle. Three years later, here’s what’s changed and what’s still true about AI in the content lifecycle.
What happens when you feed years of messy content into AI? In this episode, Bill Swallow and Alan Pringle dig into the content debt crisis, including increased system costs, neglected localization, and the fallout of “just use AI” mandates. They share practical insights to help organizations get back on track.
Alan Pringle: Is your content updated? Does it reflect the latest information? Is it created for all the different locales that your company serves? Is it in different languages? That is another pile of debt that when you start looking at AI, all the problems will be very brutally magnified, and you’re going to have to address them to really have a large language model that works at all.
When we create content, whether it’s a blog post or an instructional guide, we think about our own requirements. What does the style guide say about how to word this phrase? What formatting do I apply here? But if we pull back and look at the other teams that we work with, there’s a broad spectrum of content needs which often don’t line up.
However, there are still opportunities to bridge between silos, and ways to allow different teams to play together.