Evolution of content (podcast)
In episode 54 of the Content Strategy Experts podcast, Elizabeth Patterson interviews Sarah O’Keefe and Alan Pringle about what’s changed and what hasn’t changed in content over the years.
Tag:
LearningDITA: four years later
If you had told me in July 2015 that LearningDITA would have 10 courses and be available in three languages, I wouldn’t have believed you. Since the site’s initial launch, it’s grown from a single course to a major resource for those who need to learn to use DITA.
March 2025 update: We have moved LearningDITA to a new platform. The Introduction to DITA course is still free, and you can sign up for courses at store.scriptorium.com.
Rebranding as a business case for smart content (podcast)
In episode 53 of the Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow discuss rebranding as a business case for smart content. How can you make sweeping branding changes as quickly and as painlessly as possible?
Smart content for marketing: automated rebranding
Because of a merger or a change in company direction, you’ve got snazzy new branding to roll out across your marketing content: updated logos, corporate colors, fonts, and more.
And then you realize you’ll have to adjust hundreds (if not thousands!) of InDesign, Microsoft Word, and other files to reflect the new branding. Ouch!
