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Author: Gretyl Kinsey

White papers

Personalized content: steps to success

More customers are demanding personalized content, and your organization needs a plan to deliver it. But where do you start? How do you assess where personalization should fit into your content lifecycle? How do you coordinate your efforts to ensure that personalization is consistent across the enterprise? This white paper explains what steps you can take to execute a successful personalization strategy.

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Podcast Podcast transcript

DITA and accessibility (podcast)

In episode 106 of The Content Strategy Experts podcast, Gretyl Kinsey and Bob Johnson of Intuitive talk about accessibility and the Darwin Information Typing Architecture

“If you’re doing it right, accessibility doesn’t look any different than what you’re doing day to day. You’re just adding accessibility considerations when you author your content.”

– Bob Johnson

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Content strategy

Personalization in marcom and techcomm

Personalization—the delivery of custom, curated information tailored to an individual user’s needs—is becoming an important part of content strategies. Approaches to personalization vary depending on the type of content being served. Business-to-business (B2B) and business-to-customer (B2C) models, for example, will have very different requirements. Within an organization, you’ll also see marcom and techcomm groups personalize their content in their own ways. 

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Podcast Podcast transcript

The importance of content governance (podcast)

In episode 96 of The Content Strategy Experts podcast, Elizabeth Patterson and Gretyl Kinsey talk about the importance of content governance.

“An important part of governance is knowing that changes can happen. Keep your documentation in a central place where everybody can get to it and understands how it’s updated. If you don’t, some groups may start creating their own and that can result in unofficial documentation that doesn’t necessarily capture what should be captured.”

–Gretyl Kinsey

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Content strategy DITA

Developing a strategy for learning content

Learning content is any material used for educational purposes, including e-learning courses, training guides, instructor guides, instructional videos, and more. This might represent the bulk of the content you produce, or it might be just one part of your overall content set. Either way, it’s important to develop a plan for creating, updating, and delivering learning content as efficiently as possible. Here are some tips for addressing learning content as part of your content strategy.

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Podcast Podcast transcript

Steps to structured content (podcast, part 2)

In episode 86 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow continue their discussion about the steps to structure, how to move from unstructured content to structure, and what each level of maturity looks like.

“Step five is when you’re  thinking even your structure is structured. You’re really thinking about how to take this to the highest possible level, how to get the most out of your automation, and how to make sure that the way you’re delivering your content is maximum efficiency.”

– Gretyl Kinsey

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