In episode 80 of The Content Strategy Experts podcast, Gretyl Kinsey and Sarah O’Keefe discuss information architecture in DITA XML and other forms. “You have to look at information architecture in metadata starting from a taxonomy point of view. This means you are looking at … Read More
Signs you’re ready for an enterprise content strategy
You’ve deployed a successful content strategy for one department at your organization. How do you know you’re ready to take that strategy to the next level and expand it across the organization? Here are some common indicators that it’s time to develop an enterprise content … Read More
Not all digital is transformation (webcast)
Gretyl Kinsey shares some examples of digital content production done well and not-so-well, and discusses practical tips for ensuring that you make the most out of your digital transformation. “Digital transformation is the use of technology to enrich information delivery.” —Gretyl Kinsey
The true cost of quick fixes (podcast, part 1)
In episode 78 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow talk about the true cost of quick fixes in your content strategy. “Even if a quick fix might save you some time or a little bit of upfront cost or upfront effort … Read More
Content lifecycle challenges
“When you share content across the company in ways you haven’t before, everyone has to shift to a culture of collaboration.”
Taxonomy planning (webcast)
Bill Swallow and Gretyl Kinsey share some of the most important steps to take when planning for your taxonomy in The Content Strategy Experts Webcast. “When starting with a taxonomy, never start with a blank slate, because chances are somebody has done something already.” —Bill … Read More
The benefits of a taxonomy (podcast, part 2)
In episode 74 of The Content Strategy Experts podcast, Gretyl Kinsey and Simon Bate continue their discussion about the benefits of establishing a taxonomy. “Communicate with the stakeholders. Don’t just get their input and then go away. Communicate all along what you’re doing and identify … Read More
The benefits of a taxonomy (podcast, part 1)
In episode 73 of The Content Strategy Experts Podcast, Gretyl Kinsey and Simon Bate talk about the benefits of establishing a taxonomy. “Filtering is possible through the use of taxonomies. They have a real world benefit for people looking to find something.” —Simon Bate
Getting started with DITA (podcast, part 2)
In episode 72 of The Content Strategy Experts Podcast, Gretyl Kinsey and Barbara Green of ACS Technologies continue their discussion about getting started with DITA. “We experienced far more change than I anticipated from the time Scriptorium first came in to evaluate our situation. I … Read More
Getting started with DITA (podcast, part 1)
In episode 71 of The Content Strategy Experts Podcast, Gretyl Kinsey and Barbara Green of ACS Technologies talk about getting started with DITA. “We ran the conversion and got the content in DITA. It wasn’t structured the way it would be if you had started … Read More