In episode 64 of The Content Strategy Experts podcast, Gretyl Kinsey and Alan Pringle talk about content strategies that have a limited or smaller scope. “When you are limited it may slow you down, but at least you’re moving forward. It’s baby steps. It’s increments. It’s important … Read More
Content strategy pitfalls: best practices (podcast, part 2)
In episode 62 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow continue their discussion from episode 61 and talk about best practices for planning. “You need to be mindful about how what you’re doing is going to impact other groups. You can’t … Read More
Content strategy pitfalls: planning (podcast, part 1)
In episode 61 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow return to our content strategy pitfalls series with a discussion about planning. “Another thing that is really helpful is doing a pilot project or proof of concept, because that can help … Read More
ROI for content strategy: getting around roadblocks
When you want to put new content development processes in place, proving the return on investment (ROI) of your strategy is one of the most effective ways to get buy-in from managers or executives. You can calculate ROI by showing how much money you’re currently … Read More
Calculating return on investment for your content strategy (podcast)
In episode 56 of the Content Strategy Experts Podcast, Gretyl Kinsey and Alan Pringle discuss how to calculate return on investment for your content strategy even if you’ve never measured anything before.
LearningDITA: four years later
If you had told me in July 2015 that LearningDITA would have 10 courses and be available in three languages, I wouldn’t have believed you. Since the site’s initial launch, it’s grown from a single course to a major resource for those who need to … Read More
Full transcript of Tools selection podcast
Gretyl Kinsey: Welcome to the Content Strategy Experts Podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 43, we talk about how to make sure you’re selecting the right tools … Read More
Tools selection podcast
In episode 43 of the Content Strategy Experts podcast, Gretyl Kinsey and Alan Pringle discuss how and when to identify the proper tools for developing and managing content.
Agile content strategy
In an agile environment, a company develops its products in continuous iterations with incremental deliveries called sprints. This approach allows the company to test the success of each small change to the product and adapt the development process accordingly. So what does that mean for … Read More
Lightweight DITA podcast: part 2 with guests Carlos Evia and Michael Priestley
In part two of two, Lightweight DITA (LwDITA) committee co-chairs, Carlos Evia and Michael Priestley, elaborate on LwDITA’s development, including use scenarios and user testing.