In episode 97 of The Content Strategy Experts podcast, Sarah O’Keefe and Dr. Carlos Evia of Virginia Tech discuss the pros and cons of markdown.
“I think markdown has a huge user base because most people need to develop content for the web. But there’s a set of people that need to be working in something more structured for a variety of reasons, and those are the ones who use DITA.”
–Dr. Carlos Evia
Enterprise content strategy means including all customer-facing content in your planning. Our enterprise content strategy maturity model provides requirements for that strategy. This article focuses on content integration. How do you unify content across disparate content teams and technology stacks?
Does your website include content from multiple departments? If so, you need an enterprise content strategy rather than a departmental strategy. Enterprise content strategy addresses each content type as part of the overall user experience.
In this presentation, Elizabeth Patterson explores how to build a holistic content strategy across your customer-facing content groups.
“Your content needs to be searchable, it needs to be consistent, and prospects need to be able to find it efficiently.”
—Elizabeth Patterson
In episode 96 of The Content Strategy Experts podcast, Elizabeth Patterson and Gretyl Kinsey talk about the importance of content governance.
“An important part of governance is knowing that changes can happen. Keep your documentation in a central place where everybody can get to it and understands how it’s updated. If you don’t, some groups may start creating their own and that can result in unofficial documentation that doesn’t necessarily capture what should be captured.”
–Gretyl Kinsey
Buyers are looking at your technical content and marketing content prior to the sale. To provide a unified customer experience, you need to integrate the two. Here are some resources to help you get started:
