The best of 2021
Let’s take a look at some of our highlights from the year, including posts and podcasts on content operations (content ops) and personalization.
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Content ops stakeholders: IT (podcast)
In episode 108 of The Content Strategy Experts podcast, Alan Pringle and Gretyl Kinsey kick off an occasional series about stakeholders and content operations projects. In this episode, they talk about IT groups as an important stakeholder in your content operations.
“The IT department can be such a great ally on a content ops project. IT folks are generally very good at spotting redundancies and inefficiencies. They’re going to be the ones to help whittle that redundancy down.”
– Alan Pringle
Content as a Service
Content as a Service (CaaS) means that you make information available on request. The traditional publishing model is to package and format information into print, PDF, or websites, and make those collections available to the consumer. But with CaaS, consumers decide what information they want and in what format they want it.
