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Brand credibility Business case/ROI Content pitfalls Scalability Structured content

Quick fixes in your content equal long-term problems

Even when you put an excellent plan for content strategy and solid content operations in place, you can be sure that there will be surprises. Your authors will come up with weird outlier content that your current formatting and your current information architecture can’t accommodate. Faced with a deadline, a quick and dirty solution is appealing.

But those quick fixes have hidden costs that add up over time, especially if the workaround gets popular.

ScriptoriumTech

February 28, 2022

Podcasts

Content scalability (podcast)

In episode 112 of The Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow discuss content scalability.

“As you start approaching a greater percentage of bells and whistles in your process, the more work it takes to get each bell or whistle in place.”

– Bill Swallow