In this webcast recording, Scriptorium’s Alan Pringle, Bill Swallow, and Gretyl Kinsey look at 2016 trends in content and content strategy. Sarah O’Keefe moderates.
With the most anticipated film of the year—Star Wars: The Force Awakens—coming out this week, I couldn’t help but think about movie hype and how sometimes it leads to disappointment. The same thing can happen when hype builds around content strategy. Excitement about implementing a … Read More
When you’re coming up with a metadata strategy for your content, you should start by developing a taxonomy, or a hierarchy used to organize metadata. A taxonomy will help shape your metadata strategy and make implementation of that strategy possible. In this follow-up post to … Read More
For some content developers—especially those using DITA for the first time—any features of DITA that go beyond the basics can seem intimidating. But sometimes, a special feature of DITA might be exactly what an organization needs to solve one of its content problems and save … Read More
Metadata is one of the most important factors in making the most of your DITA XML-based content environment. Whether you’re converting legacy content into DITA or creating new structured content, it’s important to know what metadata (or data about data) your files will keep track … Read More
When companies need to change the way they’re producing content, localization and scalability can be two of the biggest motivating factors. If your company’s content is not consistent, you may face significant challenges with translating it into new languages or distributing it via new platforms. … Read More
Keeping a content strategy implementation moving forward is important, but it isn’t always easy. You may have to deal with an extremely slow-moving project or unexpected delay. You may even have to put a project completely on hold. Here are some common obstacles that get … Read More
The recent slate of announcements for candidacy in the 2016 US presidential election got me thinking—how do campaigns relate to content?
You’ve probably heard the announcement countless times: “Please locate the nearest emergency exit.” Chances are you ignore these exits most of the time, but you feel safer knowing they’re there. You wouldn’t go to a restaurant or movie theater or travel on public transportation that … Read More