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Tips for moving from unstructured to structured content with Dipo Ajose-Coker

In episode 159 of The Content Strategy Experts Podcast, Bill Swallow and special guest Dipo Ajose-Coker share tips for moving from unstructured to structured content.

“I mentioned it before: invest in training. It’s very important that your team knows first of all not just the tool, but also the concepts behind the tool. The concept of structured content creation, leaving ownership behind, and all of those things that we’ve referred to earlier on. You’ve got to invest in that kind of training. It’s not just a one-off, you want to keep it going. Let them attend conferences or webinars, and things like that, because those are all instructive, and those are all things that will give good practice.”

— Dipo Ajose-Coker

Bill Swallow
January 8, 2024
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Change management Content pitfalls Podcasts Structured content

Ask Alan Anything: Resolving pain in content operations (podcast, part 2)

In episode 156 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar are back discussing more pain points that Scriptorium has resolved. Discover the impact of office politics on content operations, what to do when your non-technical team is moving to structured content, and more.

“Here’s the thing. Skepticism is healthy. If people are trying to poke holes in this new process, sometimes they can actually uncover things that are not being addressed. That is real, that is useful. So don’t confuse that with people who were being a-holes and just being contrary for the sake of being contrary. Those are two different things, and you’ve got to be sure you understand those two things.”

— Alan Pringle

Christine Cuellar
November 27, 2023
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Change management Podcasts Structured content

“Why do I have to work differently?” (podcast, part 2)

In episode 147 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar continue talking about how teams adjust when content processes change, and tools you can use to navigate the question, “Why do I have to work differently?”

This is part two of a two-part podcast.

“We had a client a few years ago refer to us as content therapists, and that’s not far off. […] We provide a sounding board. We’re a sympathetic ear. We help give you the opportunity to bounce off concerns, problems, issues, and offer feedback. It’s a relationship where we are going to listen and give guidance, because again, we’ve been through this before with other people. Let’s apply that knowledge and make your life as easy as possible during, frankly, what can be a very tumultuous time.”

— Alan Pringle

Christine Cuellar
July 5, 2023
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Change management Podcasts Structured content

“Why do I have to work differently?” (podcast, part 1)

In episode 146 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar talk about how teams adjust when content processes change, and how you can address the question, “Why do I have to work differently?”

This is part one of a two-part podcast. 

“One of these kinds of business drivers can be a merger or an acquisition. When you end up combining two companies, you can have two separate workflows. Both of them are not going to win — they’re just not. […] But again, I mean, I have a lot of sympathy for these people. A lot of times they are asking this for legitimate reasons. ‘Why is this happening?’ ‘Why am I having to do this?’ That’s when you’ve got to help them step back and look at the bigger business situation.”

— Alan Pringle

Christine Cuellar
June 19, 2023
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Podcasts

What is a headless CMS? (podcast)

In episode 133 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Carrie Hane of Sanity talk about headless CMSs.

If your organization isn’t already going down this route, it will probably go there soon. Whenever it’s time to get a new CMS or change hosts. It’s usually triggered on the IT side to switch to it. But like I said, the developers love the flexibility and ease of this decoupled tool. Yeah, it’s really technology driven, but it’s a real opportunity for everyone in an organization to rethink how they’re creating and using content.

—Carrie Hane

Sarah O'Keefe
December 5, 2022
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