Confronting the horror of modernizing content
At the Training 2024 conference, we confronted the horror of modernizing content—and offered real-world advice to make the process less scary.
Tips for moving from unstructured to structured content with Dipo Ajose-Coker
In episode 159 of The Content Strategy Experts Podcast, Bill Swallow and special guest Dipo Ajose-Coker share tips for moving from unstructured to structured content.
“I mentioned it before: invest in training. It’s very important that your team knows first of all not just the tool, but also the concepts behind the tool. The concept of structured content creation, leaving ownership behind, and all of those things that we’ve referred to earlier on. You’ve got to invest in that kind of training. It’s not just a one-off, you want to keep it going. Let them attend conferences or webinars, and things like that, because those are all instructive, and those are all things that will give good practice.”
— Dipo Ajose-Coker
Content ops 2024 boom or bust? (webinar)
Scriptorium principals Sarah O’Keefe, Alan Pringle, and Bill Swallow have decades of experience in the content industry. In this webinar, they share their analysis of key content operations trends.
After watching, you’ll learn
- Three key trends in content operations
- The predicted impact of these trends in 2024
- How your organization should adapt
Ask Alan Anything: Resolving pain in content operations (podcast, part 2)
In episode 156 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar are back discussing more pain points that Scriptorium has resolved. Discover the impact of office politics on content operations, what to do when your non-technical team is moving to structured content, and more.
“Here’s the thing. Skepticism is healthy. If people are trying to poke holes in this new process, sometimes they can actually uncover things that are not being addressed. That is real, that is useful. So don’t confuse that with people who were being a-holes and just being contrary for the sake of being contrary. Those are two different things, and you’ve got to be sure you understand those two things.”
— Alan Pringle
Guide your team through murky mergers and acquisitions
Life during a merger or acquisition gets interesting. Reporting structures change, systems need to align, new technology must be implemented — and that’s just logistics.
How people cope with these big changes will vary, and reactions can be subtle, extreme, positive, or negative. In most cases, you’ll experience a hearty mix of everything.
“Why do I have to work differently?” (podcast, part 2)
In episode 147 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar continue talking about how teams adjust when content processes change, and tools you can use to navigate the question, “Why do I have to work differently?”
This is part two of a two-part podcast.
“We had a client a few years ago refer to us as content therapists, and that’s not far off. […] We provide a sounding board. We’re a sympathetic ear. We help give you the opportunity to bounce off concerns, problems, issues, and offer feedback. It’s a relationship where we are going to listen and give guidance, because again, we’ve been through this before with other people. Let’s apply that knowledge and make your life as easy as possible during, frankly, what can be a very tumultuous time.”
— Alan Pringle
“Why do I have to work differently?” (podcast, part 1)
In episode 146 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar talk about how teams adjust when content processes change, and how you can address the question, “Why do I have to work differently?”
This is part one of a two-part podcast.
“One of these kinds of business drivers can be a merger or an acquisition. When you end up combining two companies, you can have two separate workflows. Both of them are not going to win — they’re just not. […] But again, I mean, I have a lot of sympathy for these people. A lot of times they are asking this for legitimate reasons. ‘Why is this happening?’ ‘Why am I having to do this?’ That’s when you’ve got to help them step back and look at the bigger business situation.”
— Alan Pringle
Meet the experts on the Scriptorium team
Have you met our experts? Get to know the Scriptorium team members who structure your content operations and position you for success.
Lightbulb moments from ConVEx
If you didn’t see our team in action at ConVEx this year, here are the highlights from our sessions.
Nightmare on ContentOps Street (podcast)
In episode 136 of The Content Strategy Experts Podcast, Alan Pringle unveils horror stories of content ops gone horribly wrong.
