Content strategy pitfalls podcast: migration
The next installment in an occasional series on how to avoid pitfalls in your content strategy.
In this podcast, Bill Swallow and Alan Pringle tackle the pitfalls that occur during content migration.
Content strategy versus human nature
Implementing a content strategy is tricky. Technical issues bubble up to the surface as challenges, but those issues usually have direct solutions. The real elephant in the room isn’t technology; it’s human nature.
Full transcript of content strategy pitfalls: silos podcast
Sarah O’Keefe: Welcome to The Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way.
In episode 26, we continue our series on content strategy pitfalls. What are the dangers that the intrepid content strategist must avoid as she navigates a complex project. In this episode, we’ll focus on the issue of silos.
Full transcript of New Year’s resolutions for content podcast
00:01 Sarah O’Keefe: Welcome to The Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In Episode 20, we discuss our New Year’s resolutions for content.
Content strategy: you’re doing it wrong
This post is part of Scriptorium’s 20th anniversary celebration.
You know you’re doing content strategy wrong when…
- You focus on tools and not business requirements:
Full transcript of the death of training podcast
00:00 Alan Pringle: Welcome to The Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In Episode 12, we discussed the Death of Training. 20 years ago, we offered public and private training classes on a regular basis. Today, most companies will not pay for tools training. Instead, they farm out tasks to expert contractors. Hi, everybody. I’m Alan Pringle. I am Chief Operating Officer at Scriptorium and I’m here with Sarah O’Keefe.
Full transcript of transitioning from strategy to implementation podcast
00:00 Bill Swallow: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 11, we’ll talk about transitioning from a developed content strategy to implementation of that strategy.
Transitioning from strategy to implementation (podcast)
In this podcast, Alan Pringle and Bill Swallow discuss transitioning from a developed content strategy to implementation of that strategy. What’s involved in a content strategy implementation? What should you be mindful of? How should you handle change?
Full transcript of 20 years of content strategy
00:00 Announcer: This is the Content Strategy Experts podcast produced by Scriptorium. Since 1997 Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way.
00:13 Bill Swallow: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. In episode eight we consider how the industry has changed over the past 20 years. Welcome, this is Bill Swallow from Scriptorium Publishing. I am here with Sarah O’Keefe, who is the founder and CEO.
Tools are not a content strategy
This post is part of Scriptorium’s 20th anniversary celebration.
Content creators love their tools. So much, in fact, they sometimes mistake selecting tools for developing a content strategy.
