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Content operations Learning content Podcast Podcast transcript

LearningDITA: DITA-based structured learning content in action

Are you considering a structured approach to creating your learning content? We built LearningDITA.com as an example of what DITA and structured learning content can do! In this episode, Sarah O’Keefe and Allison Beatty unpack the architecture of LearningDITA to provide a pattern for other learning content initiatives.

Because we used DITA XML for the content instead of the actual authoring in Moodle, we actually saved a lot of pain for ourselves. With Moodle, the name of the game is low-code/no-code. They want you to manually build out these courses, but we wanted to automate that for obvious reasons. SCORM allowed us to do that by having a transform that would take our DITA XML, put it in SCORM, and then we just upload the SCORM package to Moodle and don’t have to do all the painful things of, you know, “Let’s put a heading two here with this little piece of content.” And the key thing is that allowed us to reuse content.

— Allison Beatty

Sarah O'Keefe
April 21, 2025
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Content operations Learning content Podcast Podcast transcript

The benefits of structured content for learning & development content

In this episode, Alan Pringle, Bill Swallow, and Christine Cuellar explore how structured learning content supports the learning experience. They also discuss the similarities and differences between structured content for learning content and technical (techcomm) content.

Even if you are significantly reusing your learning content, you’re not just putting the same text everywhere. You can add personalization layers to the content and tailor certain parts of the content that are specific to your audience’s needs. If you were in a copy-and-paste scenario, you’d have to manually update it every single time you want to make a change. That scenario also makes it a lot more difficult to update content as you modify it for specific audiences over time, because you may not find everywhere a piece of information has been used and modified when you need to update it.

— Bill Swallow

Christine Cuellar
April 7, 2025
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Content operations Webinar

Transforming The Future: ContentOps In The Age Of AI (webinar)

In this episode of our Let’s Talk ContentOps webinar series, Scott Abel, The Content Wrangler himself, talks about the future of content operations in the age of artificial intelligence. You may know Scott from his work as a consultant, conference presenter, and talk show host, but in this session, we turn the spotlight back on Scott and ask him what HE thinks about the future of content ops.

Viewers will learn how AI is reshaping content operations, including:

  • Creating seamless system connectivity
  • Transforming content creation, management, and delivery
  • Changing how platforms for professional content creators work

Sarah O'Keefe
March 17, 2025
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Structured content Webinar

Powering Conversational AI With Structured Content (webinar)

In this episode of our Let’s Talk ContentOps! webinar series, special guest Rahel Bailie, Content Solutions Director of Technically Write IT, and host Sarah O’Keefe, Founder & CEO of Scriptorium, discuss how organizations can leverage the unlikely connection between structured content and conversational AI.

In this webinar, attendees learn:

  • What is structured content, and how it fuels reliable conversational AI responses
  • How technical writers and conversation designers can collaborate for optimal output
  • Where to get started with structured content and conversational AI

Christine Cuellar
January 21, 2025
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Content operations Podcast Podcast transcript

Creating content ops RFPs: Strategies for success

In episode 179 of the Content Strategy Experts podcast, Sarah O’Keefe and Alan Pringle share the inside scoop on how to write an effective request for a proposal (RFP) for content operations. They’ll discuss how RFPs are constructed and evaluated, strategies for aligning your proposal with organizational goals, how to get buy-in from procurement and legal teams, and more.

When it comes time to write the RFP, rely on your procurement team, your legal team, and so on. They have that expertise. They know that process. It’s a matter of pairing what you know about your requirements and what you need with their processes to get the better result.

— Alan Pringle

Alan Pringle
December 9, 2024
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Content operations Content strategy Industry insights Webinar

Bridging technical and marketing content (webinar)

In this episode of our Let’s Talk ContentOps! webinar series, Scriptorium CEO Sarah O’Keefe interviewed special guest Alyssa Fox, Senior VP of Marketing at The CapStreet Group. Discover critical enterprise content strategy insights that Alyssa has gathered throughout her journey from technical writer to marketing executive.

In this webinar, viewers learn:

  • The broader picture of enterprise content operations
  • Strategies for integrating technical and marketing content
  • Best practices for using technical content as a marketing asset

Sarah O'Keefe
November 18, 2024
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Content operations Industry insights Podcast Podcast transcript

Do enterprise content operations exist?

Is it really possible to configure enterprise content—technical, support, learning & training, marketing, and more—to create a seamless experience for your end users? In episode 177 of the Content Strategy Experts podcast, Sarah O’Keefe and Bill Swallow discuss the reality of enterprise content operations: do they truly exist in the current content landscape? What obstacles hold the industry back? How can organizations move forward?

Sarah: You’ve got to get your terminology and your taxonomy in alignment. Most of the industry I am confident in saying have gone with option D, which is give up. “We have silos. Our silos are great. We’re going to be in our silos, and I don’t like those people over in learning content anyway. I don’t like those people in techcomm anyway. They’re weird. They’re focused on the wrong things,” says everybody, and so they’re just not doing it. I think that does a great disservice to the end users, but that’s the reality of where most people are right now.

Bill: Right, because the end user is left holding the bag trying to find information using terminology from one set of content and not finding it in another and just having a completely different experience.

Sarah O'Keefe
October 21, 2024
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Industry insights Structured content Webinar

The future of AI: structured content is key (webinar)

In this episode of our Let’s Talk ContentOps! webinar series, industry experts Sarah O’Keefe and Carrie Hane explore the intersection of structured content and artificial intelligence. Discover how structured content improves the reliability and performance of AI systems by increasing accuracy, reducing hallucinations, and supporting efficient content management.

In this webinar, attendees will learn:

  • AI’s capabilities and limitations
  • How structured content enhances AI abilities in content management, personalization, and distribution
  • Best practices for integrating AI and structured content

Sarah O'Keefe
October 14, 2024
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Content operations Industry insights Podcast Podcast transcript

Enterprise content operations in action at NetApp (podcast)

Are you looking for real-world examples of enterprise content operations in action? Join Sarah O’Keefe and special guest Adam Newton, Senior Director of Globalization, Product Documentation, & Business Process Automation at NetApp for episode 175 of The Content Strategy Experts podcast. Hear insights from NetApp’s journey to enterprise-level publishing, lessons learned from leading-edge GenAI tool development, and more.

We have writers in our authoring environment who are not writers by nature or bias. They’re subject matter experts. And they’re in our system and generating content. That was about joining us in our environment, reap the benefits of multi-language output, reap the benefits of fast updates, reap the benefits of being able to deliver a web-like experience as opposed to a PDF. But what I think we’ve found now is that this is a data project. This generative AI assistant has changed my thinking about what my team does. Yes, on one level, we have a team of writers devoted to producing the docs. But in another way, you can look at it and say, well, we’re a data engine.

— Adam Newton

Sarah O'Keefe
September 23, 2024
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Content operations Podcast Podcast transcript

Position enterprise content operations for success (podcast)

In episode 174 of The Content Strategy Experts podcast, Sarah O’Keefe and Alan Pringle explore the mindset shifts that are needed to elevate your organization’s content operations to the enterprise level.

If you’re in a desktop tool and everything’s working and you’re happy and you’re delivering what you’re supposed to deliver and basically it ain’t broken, then don’t fix it. You are done. What we’re talking about here is, okay, for those of you that are not in a good place, you need to level up. You need to move into structured content. You need to have a content ops organization that’s going to support that. What’s your next step to deliver at the enterprise level?

— Sarah O’Keefe

Alan Pringle
September 16, 2024
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